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Cab Drivers' waiting for product launch of Tata's small car


A section of people are eagerly awaiting the release of Tata’s ultra-cheap small car. They are the cab drivers and BPO cab vendors across the country. Many cab drivers have set aside their plans to buy new cars and prefer to wait for this One-Lakh Car to hit the market in October 2008. The small car was unveiled at the 9th Auto Expo in New Delhi scheduled from January 10 to January 17.

The small car will be available in two petrol versions and a diesel version will soon follow. The diesel version will be fitted with the new common rail direct fuel injection developed by Bosch. Bosch is a German-based automotive component manufacturer, who developed a new component exclusively for the ultra-low cost car.

The small car has a 623cc engine placed in the rear of the car and a seating capacity for four. BPO cab vendors have, for long, been patrons of Tata cars like the Tata Sumo and Tata Indica. Tata products have been favorites on account of high fuel efficiency, easy maintenance, and easy affordability. Tour operators and BPO cab fleet owners are happy with these two vehicles giving them enough power to run their operations at a low cost. They believed that the multi-utility vehicle (MUV), Tata Sumo, and the small hatchback, Tata Indica, is as good as it can get, but the Tata small car surprise has left them feeling expectant.

It must be noted that Indica is the single largest car used for taxi operations across the country. The diesel and CNG versions remain the most fuel efficient hatchback in its segment. Considering the cost factor, an auto rickshaw price starts from Rs 1.4 Lakh and an Indica car costs Rs 3.5 Lakh and the old ambassador taxi costs close to Rs 4.5 Lakh. The Rs 1 Lakh Car would be the cheapest vehicle available. A look at history will reveal the advent of the Indica and Sumo, pushing the Ambassador and Fiat off the road. The uniquely Indian mode of transport, auto rickshaws, may also see a quick descent. The worst to be hit by the launch of this small car will be the auto rickshaw drivers. Many auto rickshaw drivers are contemplating the idea of upgrading their vehicle to the Rs One-Lakh Car.

However, the hitch lies in whether the government will allow Tata’s small car to be used for commercial purposes. If the government gives a green signal, it will sound a death knell for auto rickshaw’s and other small cars, not forgetting the higher-end two-wheelers. Taxi operators are keeping their fingers crossed over the decision that the government may take. Once the government gives its consent, the small car can become a major hit in the intra-city transportation operation and also in the tourism segment.