Jan 24 2008: It’s a takeoff from the Hindustani word immortalized by Bollywood, Aarzoo, meaning desire. www.carazoo.com, which signifies desire for a car, is an interactive car portal, launched by the Bangalore-based Logix Microsystems Ltd. Aimed at the Indian segment; the portal is promoted by the company’s hugely successful izmocars products and services in the US. Designed to be the one-step car portal, It allows to seek individual car prices, technical specifications and features, tools to compare different cars of choice, e-brochures, car reviews, car accessories financing and insurance tips. In addition, it has massive database of dealer’s information that allows visitors to select a dealer outlet as per the proximity. Promoters say that India is one of the fastest-growing automobiles market worldwide, and that most net-savvy consumers go online to do some kind of research before making a decision about their car purchases. This is the portal steps in- It aims to tap into the potential customer base from the very beginning of the decision making process by extending easy-to-use information. Interestingly, the portal is the first to introduce an interactive animation experience. Visitors can take car for a virtual spin, paint it in different colors from the available color palette, and experience a 360 degree interior and exterior view, enabling a more effective virtual ‘touch and feel’. The portal has already notched up almost four millions page views and nearly 9000 registered users since its launch a few months ago. The portal’s revenue model includes subscription form registered car dealers, finance and insurance agencies, and advertisements.