Carazoo Press Releases

Mumbai, August 23 2008:

Pankaj Patel, vice president of Carazoo.com, in conversation with Trupti Palkar about India's only car portal with interactive animations.

What is Carazoo.com and what makes the website different from the other car websites?

Carazoo.com is India’s first and only car portal with interactive animations(for new cars). Almost all used cars have nine images each with historical data, making it easier for a person to search, view and shortlist. Car owners can list their car for sale free of cost. As for the website, we present our car reviews written in a simple easy to understand language. Besides car finance and insurance, details of car accessories are also available.

Who conceptualised Carazoo.com?

The initial idea and concept of Carazoo is that of Tej Soni, one of the promoters of the parent company - Logix Microsystems Ltd. Currently, the portal and its enhancements are managed by Pankaj Patel(VP India).

What is the USP of the website?

Carazoo.com is the first portal to provide the benefit of interactive animantion to consumers. This means a user can take a car, spin it around, paint it, compare it, read the review, download car brochures and even order a test drive online. The test drive is arranged through a dealer. These features draw consumers to our website and eventually lead them to a car showroom. Carazoo.com is still India's first and only portal with interactive animations.

Future plans of Carazoo.com? Plans for any business tie-ups?

Carazoo has launched various products and services for the car industry specifically. A full service high-end digital studio is planned in the next six months. A mobile version of the portal will be started in October 2008. Possible three way tie-up with a US and an Indian large educational group to introduce special educational courses for car dealerships, car sales and marketing professionals.

Figures

Latest portal statistics July 14, 2008, public visitors have exceeded 1.7 lakh per month of which more than 1 lakh were unique visitors and nearly 60,000 repeat visitors.