Carazoo started using Google AdWords in June 2007 and was thrilled to see conversions though Google AdWords going up by 2600% within one year. Moreover, from June 2008 to April 2009, it saw a further increase in conversions by 158 % while managing to de-crease its cost per conversion by 15 %.
At present, 52% of Carzoo's new clients reach it after clicking on AdWords ads. Cara-zoo's marketing budget is split evenly between traditional print media (mainly auto maga-zines) and online advertising. According to Pankaj, Carazoo intends to spend 75% of its marketing budget on online advertising in the future, primarily on Google AdWords.