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Mahindra Says “No” to Price Rise

30 October, 2009

A senior official of Mahindra & Mahindra said on Thursday that it is difficult for India's largest utility vehicles maker to raise prices, despite rising input costs.

Mahindra will have to take a hit on margins because of rise in input costs, said Pawan Goenka, head of the company's automotive division, adding he was concerned about the rise in sheet metal and tyre prices.

Moreover, Mahindra & Mahindra created a new category by launching India's first Compact Truck, Gio on Wednesday. This entry level 4-wheeler Cargo carrier offers unmatched mileage of 27 km/l at an unbeatable price of Rs 1.65 Lakh.

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