Continental AG, German automotive electronics supplier which made 2007 global sales of Rs 1.8 trillion, will be supplying fuel pump sensors for the Tata Motors
’s ultra cheap car Nano.
According to Markus Distelhoff, Managing Director of Continental-India, “The details are being finalized, we believe small cars
are affordable and with full functionality, will drive the market in the years ahead. The company was also involved in the hybrid car
from Mercedes-Benz that is likely to be launched next year.”
Continental has already opened its Rs. 220 crore electronic components plant and research and development centre. Basically the components made in Bangalore will be for cars. The company is proficient in power trains, instrument clusters and electronic controls that would meet the small car market segments.
According to Jay Kunkel, President, Continental Asia, “Stricter emission and safety norms will increase demand for electronic components in the Asian markets, led by India and China.” Further he also added that “our investments in India could lead to 20-25 % of our total sales in Asia, by 2015”.
Continental is also planning to work with Wipro and other IT majors. The R&D work established in India will also be for the North American and European markets.