German luxury car manufacturer Audi AG will introduce A4 in India in July. The luxury car will be offered at Indian price even though it will be completely an imported car. Audi officials say that the company will absorb the difference in prices till the time it starts assembling A4 in India. The company plans to start assembling the car in India by year end.

Currently, the company is assembling A6 at its Aurangabad plant. It is also marketing super luxury saloon A8, two-door coupe Audi TT and SUV Audi Q7 in India. The company has set a target to sell 500 units within one year.

The company has priced A4 in the range of Rs 28 lakh to Rs 32 lakh, while A6 is marketed in the bracket of Rs 40–Rs 50 lakh and the SUV Audi Q7 is priced at Rs 52.75 lakh. The super luxury saloon A8 prices start from Rs 1.25 crore onwards.

Mr. Benoit Tiers said that, within a year, they plan to sell at least 30 Audi TT, a two door luxury coupe, the prices of which starts from Rs 50 lakh. Five of these cars were booked soon after an Audi outlet opened in Hyderabad.

The company sold only 180 cars in 2007. Commenting in the numbers he said “The capacity constraints had restricted our sales in India. We could have sold 250 cars of the necessary infrastructure has been set up already. However, to make up for the slowdown in 2007, we plan to sell 1000 cars from 2009 onwards.”

Mr. Tiers opened the company’s 5th showroom at Pune as part of its plans to open 10 dealerships in India by the year 2009.

The company will also open outlets in Mumbai, Chandigarh, Chennai, Ahmedabad, Kochi and Kolkata by this year end. Five more dealers will be added to the list in 2009. Starting from April 1, Audi will also begin a roadside assistance programme.

Mr. Tiers said “The Company has entered into a partnership with a specialist company. We are partnering with a specialist company to pick up Audi cars from anywhere in the country and take it to the nearest dealer for servicing. If the car cannot be moved to the nearest dealer, a trained technician will be sent to the spot, where the car is stranded. We aim to offer the fastest and safest service for the car and out customers.”