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India's First Electric Car Reva Capturing Imaginations and Aspiration
The Reva is world's most successful electric vehicle that has captures imaginations and aspirations of car buyers across the globe. The car is a perfect example of India’s ingenuity that showcases the best of technologies attributed to deliver a safer and healthier future.
Reva is manufactured by the Maini Group that has its facility on the outskirts of Bangalore. It is battery operated car designed for city commuters to offer an economical and pollution free driving experience. The car is best suited for low-speed and congested driving conditions where the Reva can easily maneuver with efficiency and smoothness. The car manufacturer has patented many technologies, beholds government subsidies, and owns groundswell of interest of car enthusiasts across the world.
The key factor that has attracted car buyers across the world is the lowest running cost of the Reva. The PowerShift of the UK has also recognized Reva to be the most energy-efficient car in UK.
Reva is manufactured by the Maini Group that has its facility on the outskirts of Bangalore. It is battery operated car designed for city commuters to offer an economical and pollution free driving experience. The car is best suited for low-speed and congested driving conditions where the Reva can easily maneuver with efficiency and smoothness. The car manufacturer has patented many technologies, beholds government subsidies, and owns groundswell of interest of car enthusiasts across the world.
The key factor that has attracted car buyers across the world is the lowest running cost of the Reva. The PowerShift of the UK has also recognized Reva to be the most energy-efficient car in UK.
Tested for World Market
The car continues to enthrall car buyer with its ground breaking technologies since its launch in 2001. Reva had undergone various tests and quality checks under severe conditions not only in India but also in the international markets. In India, the car was certified by ARAI (Automotive Research Association of India) for meeting safety and emission norms.
The European Economic Community (EEC) certified the car for road worthiness for the European Union. The car is defined as a quadricycle (category L7e) under UK and European Law. The quadricycle with the category L7e are vehicles with four wheels whose unladen mass is not more than 400 kg and whose maximum power is not more than 15 kilowatt. The Reva in Europe has received Full EU Type approval which ensures that the car meets all European standards with respect to safety, emissions, electrical, and mechanical standards.
Reva has a safety record of over 32 million km driven by customers globally and over 4,000 years of ownership with no records of serious and fatal injuries.
The European Economic Community (EEC) certified the car for road worthiness for the European Union. The car is defined as a quadricycle (category L7e) under UK and European Law. The quadricycle with the category L7e are vehicles with four wheels whose unladen mass is not more than 400 kg and whose maximum power is not more than 15 kilowatt. The Reva in Europe has received Full EU Type approval which ensures that the car meets all European standards with respect to safety, emissions, electrical, and mechanical standards.
Reva has a safety record of over 32 million km driven by customers globally and over 4,000 years of ownership with no records of serious and fatal injuries.
Business Collaboration
India’s first and only electric car manufacturer RECC (Reva Electric Car Manufacturer) had received an investment of $20 million in 2006 from venture capital firm Draper Fisher Jurveston (DFJ) and international investment agency Global Environment Fund (GEF) to support Reva’s strategic growth globally. Edelweiss Capital acted as exclusive financial advisor to RECC on the complete transaction and the company received various motor-control devices from the Livermore's Curtis Instruments for the production of the Reva.
The investment was mainly credited to the strategic intent of the car manufacturer to expand and consolidate its position in the global car market. Maini wished to increase its production capacity, develop newer and better models, and enhance its reach both domestically and internationally.
The investment was mainly credited to the strategic intent of the car manufacturer to expand and consolidate its position in the global car market. Maini wished to increase its production capacity, develop newer and better models, and enhance its reach both domestically and internationally.
Focus on Global Car Markets
Starting form the time of the launch of India’s first electric car, RECC desired to make inroads in the global market. At the time of its launch, the car manufacturer was looking at an export of 155 of its total production but gradually the thirst to enter the international markets went on increasing. With this burning desire, Maini continuously made attempts to modify the car in a way that it suits the needs and aspirations of global car buyers.
At present, India’s first electric car is sold commercially in United Kingdom, Italy, Malta, Cyprus, Norway, Spain Ireland, Japan, Srilanka, and being test marketed in Australia, Switzerland, Germany, Austria, and Nepal.
At present, India’s first electric car is sold commercially in United Kingdom, Italy, Malta, Cyprus, Norway, Spain Ireland, Japan, Srilanka, and being test marketed in Australia, Switzerland, Germany, Austria, and Nepal.
Reva is the only commercially mass-produced electric car in the world that holds the potential to gain a tremendous brand name. This ‘Made in India’ electric car holds the greatest advantage of competitive pricing and outstanding efficiency in the export market.
Reva is rejoicing great success in the UK. It is receiving tremendous response from car buyers and support from the government in UK. Reva rejoices zero road tax, free parking, and free charging points in key areas. Normally, if any car owner parks his or her own car in UK they are supposed to pay 20 pounds per day for parking but those who own the Reva can do so completely free of cost.
In the UK, the first and biggest overseas market for Reva, government support comes in the form of zero road tax, free parking (20 pounds a day for regular vehicles) and free charging points in key areas. RECC has already introduced 100 Revas in the UK and another 100 have been shipped recently.
It is also believed that since the car was launched in 2001, the car manufacturer has sold over 3,000 cars to almost 20 countries around the world. The major cities where the Reva rejoiced maximum sales include Europe, Asia, and Latin America. The RECC also holds 10 U.S. patents for the car's energy-management system.
In Norway, there are no import duties on Reva cars and above all the car can be driven in bus lanes also. France has offered $3,800 purchase subsidy to the Reva and in many European cities the government is planning to offer more plug-in or charging points at key areas to the Reva owners.
Reva is rejoicing great success in the UK. It is receiving tremendous response from car buyers and support from the government in UK. Reva rejoices zero road tax, free parking, and free charging points in key areas. Normally, if any car owner parks his or her own car in UK they are supposed to pay 20 pounds per day for parking but those who own the Reva can do so completely free of cost.
In the UK, the first and biggest overseas market for Reva, government support comes in the form of zero road tax, free parking (20 pounds a day for regular vehicles) and free charging points in key areas. RECC has already introduced 100 Revas in the UK and another 100 have been shipped recently.
It is also believed that since the car was launched in 2001, the car manufacturer has sold over 3,000 cars to almost 20 countries around the world. The major cities where the Reva rejoiced maximum sales include Europe, Asia, and Latin America. The RECC also holds 10 U.S. patents for the car's energy-management system.
In Norway, there are no import duties on Reva cars and above all the car can be driven in bus lanes also. France has offered $3,800 purchase subsidy to the Reva and in many European cities the government is planning to offer more plug-in or charging points at key areas to the Reva owners.
Cracking on U.S. Car Market
The Reva-i is not yet introduced in the United States. The key factors contributing to the fact are strict and stringent safety and emission norms along with the strict testing regulations. All these make the price of entering the U.S. car market prohibitively expensive.
The company is trying hard to make the Reva hit the U.S. shores as well. The car has done wonders in other sectors of the car market and U.S. is the only target left for Reva. It is believed that once the car is able to meet the safety and emission norms of U.S. standards, the Reva would become much cheaper than the General Motors’ Volt and the Tesla Model S. GM Volt is a highly anticipated electric vehicle and Tesla Model S is an electric four-door sedan and both the electric cars are scheduled to hit the U.S. market by 2012.
The company is trying hard to make the Reva hit the U.S. shores as well. The car has done wonders in other sectors of the car market and U.S. is the only target left for Reva. It is believed that once the car is able to meet the safety and emission norms of U.S. standards, the Reva would become much cheaper than the General Motors’ Volt and the Tesla Model S. GM Volt is a highly anticipated electric vehicle and Tesla Model S is an electric four-door sedan and both the electric cars are scheduled to hit the U.S. market by 2012.
Maini Group Future Plans
The Maini Group has recently signed an agreement with India's largest big-box retail chain, Reliance Digital to boost the Reva Sales. This digital store with about 150 outlets spread across the country will display India’s first electric car Reva.
The future of Reva also holds host of innovations and technologies including the fuel cell technology and lithium-ion batteries that are to make the future of Reva more bright and shimmering.
Reva with all its present day technologies and future innovations is expected to hit the global car market with a great bang. With this the Indian capillaries are merging globally to capture the world by storm.
The future of Reva also holds host of innovations and technologies including the fuel cell technology and lithium-ion batteries that are to make the future of Reva more bright and shimmering.
Reva with all its present day technologies and future innovations is expected to hit the global car market with a great bang. With this the Indian capillaries are merging globally to capture the world by storm.
