Home » Articles
Car Articles
Read articles on cars and car industry. Get fully updated on all information related to cars. Read exciting happening in the Indian and Global Car industry, tips to help you and more...
Old Articles
Toyota - Heading Ahead to Rule Indian Car Market
Established as a joint venture between Kirloskar Group and Toyota Motor Corporation in 1997, the Toyota aims to play a vital role in the growth of Indian car industry.
Since its inception in the country, the company always accepted a business philosophy according to which customers are the top priority. While accelerating at a high speed towards success, the Toyota has maintained its promise and commitment towards providing high quality products and services to all its valued customers.
Since its inception in the country, the company always accepted a business philosophy according to which customers are the top priority. While accelerating at a high speed towards success, the Toyota has maintained its promise and commitment towards providing high quality products and services to all its valued customers.
Weaving History
Sakichi Toyoda, father of Kiichiro, revolutionized the textile industry in the country by introducing Japan’s first power loom and then the Toyoda Spinning and Weaving Company in 1918. Later, in 1924, both the father and the son together founded the automotive loom which was further given a name, Toyota Motor Corporation, by Kiichiro in 1937. Progressively, the company spread its tentacles across the global car industry.
Toyota in India
In India, the Toyota made its debut in 1997 and was named Toyota Kirloskar Motor Pvt. Ltd. The first car launched in India was the Toyota Quails in the year 2000 and further to that the company rolled out the Toyota Camry in 2002, the Toyota Corolla in 2003, and the Toyota Innova in 2005. Since the first launch of its entire car range, the company has also introduced various versions and variants of all its car models.
Recently, the Toyota has introduced the tenth generation Corolla, christened as, Toyota Corolla Altis, in India. It has also launched a facelift version of the Toyota Innova and Toyota Camry. The Indian car market has also witnessed a joyful time with the Toyota Land Cruiser Prado launched in the late 2004. Toyota crept into the burgeoning Indian SUV market with its Land Cruiser Prado SUV adorned with futuristic features and advanced safety technologies.
Recently, the Toyota has introduced the tenth generation Corolla, christened as, Toyota Corolla Altis, in India. It has also launched a facelift version of the Toyota Innova and Toyota Camry. The Indian car market has also witnessed a joyful time with the Toyota Land Cruiser Prado launched in the late 2004. Toyota crept into the burgeoning Indian SUV market with its Land Cruiser Prado SUV adorned with futuristic features and advanced safety technologies.
Undying Vision
Toyota Kirloskar Motor has a long-term vision to progress in an accelerated manner with quality and supremacy. The company aims to contribute majorly to the Indian automotive industry as well as the Indian economy through transfer of technology, human resource development, and the competitive automotives that meet global standards in terms of quality, aesthetics, and performance. It also aims to contribute a major part of its operations to the well-being and stability of its employees, team members, and others who are directly or indirectly associated with the success of Toyota.
Advancing Technologies
Toyota is a world leader in researching on the advanced car technologies and innovative features. The company has always been successful in creating intelligent solutions for today’s changing needs and requirements.
The quest for innovation lays a strong base for the company that is further strengthened by unconventional ideas and by testing features in real-life conditions.
The second strong strategy that the company follows towards accomplishment is engine technology. Toyota's award-winning engines are designed by skilled and talented engineers to meet the present day demand of reduced emissions and fuel savings. The unique Toyota’s engines comprising variable valve technology (VVT-i) petrol engines, common-rail turbo diesels (D-4D), and the Toyota Hybrid System (THS) have carved their own niche in the car market.
Finally, the most important factor or the strategy that is pushing the worth and brand of Toyota is safety. The company has come up with various innovative safety features including the advanced steering, braking, and traction control safety technologies. All the Toyota car models are designed with rugged body structure to absorb maximum impact and ensure car occupant’s safety.
The quest for innovation lays a strong base for the company that is further strengthened by unconventional ideas and by testing features in real-life conditions.
The second strong strategy that the company follows towards accomplishment is engine technology. Toyota's award-winning engines are designed by skilled and talented engineers to meet the present day demand of reduced emissions and fuel savings. The unique Toyota’s engines comprising variable valve technology (VVT-i) petrol engines, common-rail turbo diesels (D-4D), and the Toyota Hybrid System (THS) have carved their own niche in the car market.
Finally, the most important factor or the strategy that is pushing the worth and brand of Toyota is safety. The company has come up with various innovative safety features including the advanced steering, braking, and traction control safety technologies. All the Toyota car models are designed with rugged body structure to absorb maximum impact and ensure car occupant’s safety.
» Read more Articles On Toyota Kirloskar Motor
» Read more Articles On Car Industry
» Read more Articles On SUV
