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Sweet talk is not necessarily a good deal

When you walk into a used car outlet, the used car dealer is the first person you meet. Be cautious when you are dealing with a used car dealer. There are equal chances of making a good car buy or a bad one. But generally, people assume that used car dealers are there to loot customers.
A used car dealer will first try to win your confidence. The whole deal depends on winning your confidence. A salesman will guide you to all cars available in the showroom and praise their merits. They are masters in the art of tricking customers and convincing them.

Some of the common tricks that a salesman apply to put pressure on customers:

  • They will make you feel obliged to them by showing some customer friendly gestures.
  • They may not disclose the on-road cost of the car. They may trick you into believing that the ex-showroom price is final price tag. Whereas the on-road cost may be revealed to you after you have signed some documents pertaining to the purchase.
  • The salesman may offer you a cheap deal saying they are doing it to meet sales targets. This could be a trick.
  • The car may come with low price tag but with high repayments. Dealers often resort to this trick to push sales up. The dealer may strike a deal with a bank for a higher interest rate and earn heavy commission. This could be the difference in the cost of the car.
  • Used car dealers advertise that they are selling cars at cheap price for the year end or for a yearly festival. When you visit the outlet you find that the best cars already carry the sold board. They may then force you to look at other cars, while dangling the offer of cheap prices. Don’t go for it.

  • A dealer may offer very little time to take a decision. He/she may say that the offer is valid only till the end-of-day or something similar. The dealer may pressurize you take an instant decision. Don’t fall for it.
  • Usually salesmen describe a particular car as a fastest selling car in the area. You will be forced to assume that since most people are buying, it the car must be good. Don’t fall into the words of salesman or assuming anything. Analyze the merits and drawback of the car carefully before buying it.
  • The dealer may try to establish a rapport with you like a friend. He may even appreciate your likes and dislikes and your tastes for fine things. Remember you have not gone to the outlet to establish friendship but to buy a car. Ensure that you make your priorities clear to the dealer as soon as you start looking for a car.

Whenever you go to a used car outlet keep your vision clear. Make up your mind the kind of car you want to buy and channel your resources towards it. Do not fall prey for psychological tricks of the dealer.

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