The embedded technology has revolutionized the automotive world. And Indian IT sector has been in the forefront of the new technologies in car over the last decade. Some of the Indian companies who are actively involved in creating technology for cars are Tata Consultancy Services, Satyam, Infosys, KPIT Cummins Info systems and IBM India. The services range from back end support to the being involved in development of new technology.

World’s car giants General Motors, Toyota, Ford, Daimler which manufactures Mercedes-Benz and BMW, are learnt to spend a sizeable chunk of their revenues on  up gradation and development of software of their cars. They also source software solutions for their supply chains, improving manufacturing, sales and marketing and distribution network and others.

The global automotive IT market, driven by technology for cars, easily touches $15 billion. It is know that companies like Ford, General Motors, Mercedes makers Daimler and BMW annually spend a minimum of $2billion on software for their cars. Apart from OEM companies the support industries like component manufacturers, dealers and suppliers spend a substantial amount of their revenue on gaining software for their departments.

The Tata Consultancy Services, head of global marketing Mr Jayant Pendharkar said “the automotive sector gives a lot of scope for growth of Indian IT companies. The market in automotive software is very huge. The company already has four big players from car industry in this sector and more companies are showing interest.”