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Bugatti, Aston Martin and Ferrari on a Fast Track to India

Bugatti, Aston Martin and Ferrari on a Fast Track to India
After the success of super luxury brands like Bentley, Rolls Royce and Porsche, the Indian car market is ready for some more action in the aforementioned segment. As of now, we have a few rich Indians, like Yohan Poonawala who owns super-luxury cars including Rolls Royce and Lamborghini Gallardo SE, and Sachin Tendulkar who owns a Ferrari 360 Modena. These cars create mass hysteria wherever they, and hence the owners take these beasts out only in the safety of the night.

But there is a huge number of rich people who are willing to buy these marquee brands, and the number is growing at a fast pace by each passing day. Little wonder then that the three legendary European sports car manufacturers - Ferrari, Bugatti and the James Bond-favourite Aston Martin, have decided to open shops in the Indian market.

Bugatti Veyron:

The first of the three to arrive in India will be the Veyron EB 16, which boasts of a top speed of 431 kms per hour. According to Delhi-based Exclusive Motors, which will be the official importer of the Bugatti brand in India, the car is likely to be launched during October-end. The actual price of the model will be revealed only after the launch, but industry sources say that the Veyron will be priced at least three times that of the Maybach luxury saloon. Maybach, with a price tag of Rs 5.5 crore, is currently the most expansive car sold in the country. Exclusive Motors, which currently imports other Volkswagen brands including Lamborghini and Bentley, has its showroom located at the plush Ashoka Hotel at New Delhi's Chanakyapuri

A year after buying the brand in 1998, Volkswagen founded Bugatti Automobile SAS. And over the past decade, the company has launched a number of new models including Bugatti EB 118, EB 218 and Bugatti 18.3 Chiron. In 2004, Volkswagen launched the two-door super sports car Veyron 16.4, named after the French racing driver Pierre Veyron who won the 24 Hours of Le Mans with a Bugatti Type 57 in 1939.

The carmaker recently unveiled the Bugatti Galibier 16C concept, which is up for a global launch in 2013. The Galibier is being hailed as the most powerful four-door automobile in the world, and will be much more expensive than the Veyron. Indians will get this car, though a bit later.

Aston Martin:

Bugatti will really have to hurry up its Indian entry. Because another legendary British marquee, Aston Martin, is also all set to step into the country with its entire range of supercars by the year-end. Some of the Aston Martin models, the V8 Vantage, DB9, Rapide and DBS, are expected to be priced around Rs 3 crore; and that is excluding the registration and insurance charges.

We have all seen the phenomenal Aston Martins in James Bond movies, and revered the cars as much as James Bond. The cars will be distributed by Mumbai-based Infinity Cars, which also distributes luxury car brand BMW in India.


Ford Motors, which owned the British brand, sold the company to racing mogul David Richards and Kuwaiti companies Investment Dar and Adeem Investment for $925 million.

Ferrari:

But the most anticipated of them all is the launch of Ferrari by the end of this year. The Italy based company, which has created history by winning multiple Formula One World Constructors' Championships, has not revealed the details of its India launch, though Ferrari Chairman Luca Cordero di Montezemolo has earlier said that the car brand would be reaching the Indian market by the end of this year, in association with Tata Motors.

Industry experts, however, are saying that appointing dealers at such a fast pace may be a difficult task after all, and that the launch would happen only by next year. Details of the model launch are still in the grey zone, but the company has models like the 612 Scaglietti, 599 GTB, and 599 GTO in the V12 engine range and the 458 Italia and the California in the V8 engine range. These models are all expected to be priced above Rs 2 crore.

Conclusion:

The picture seems really colourful with all the super luxury brands lined up for an Indian debut. Many dealers, however, also say that it is a little less viable for them to import high end luxury cars as CBUs, because of the high cost involved in homologation and the small number of sales. Despite all these, imports of these cars continue with the Indian buyers' increasing liking to luxury products and the country's high economic growth rate. After China, India is the world's second fastest growing car market. Industry projection says that the sales of premium car would cross the 10,000 mark this year itself.

Another luxury brand, Rolls Royce, shares the view and feels that the market for its super-luxury cars in Asia, especially in China and India, is growing up significantly. Rolls-Royce Asia-Pacific regional chief Colin Kelly says in Asia, China will contribute half of the unit sales this year while India, which is becoming an increasingly key market, will account for 10 to 12 per cent.

Rolls-Royce launched its Ghost model, the automaker's new lower-cost saloon car, in India recently. The company expects to sell 50 to 60 Ghosts (priced at Rs 2.5 crore) and 15 Phantoms (priced upwards of Rs 3.5 crore) in India by the year-end.

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