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Era of Maruti-Suzuki in India
One of the country’s largest car manufacturers, Maruti Suzuki has been rightly crowned as one of the kings in the Indian car industry, which continues shine on Indian roads even today. Maruti Suzuki India Limited (MSIL), which was previously Maruti Udyog Limited (MUL), is a subsidiary of Suzuki Motor Corporation of Japan. This car manufacturer is the largest passenger car company dominating the market share domestically.
Origin
Maruti Suzuki is the house hold name in India, which has made a remarkable place in the Indian car industry for over two decades. The company was born in Feb 1981 through an Act of Parliament. However, the actual production began in 1983. The company entered into partnership with Suzuki Motor Corporation of Japan to manufacture cars. The main intention of introducing Maruti Udyog Limited was to help the people for personal mode of transport, as they were not much reliable on the public transport system that was not up to the mark in the past.
It was in the early 1990’s the era of liberalization started in India. This was the time when the car industry saw a boost in India and was looking forward towards the entrance of the global automobile manufacturers. The Indian car market saw a great transformation with the introduction of Maruti Suzuki cars. The success of Maruti Suzuki in India paved way for other car manufacturers to India. This gave them confident to roll out their products as India has a great potential for cars.
Today Maruti Suzuki has rolled out so many models to serve each and every section of society. There cars come in the range from the most economy small cars to luxury sedans and to fabulous SUV’s. The company’s ability is to deliver power and performance into a compact, lightweight engine that is clean and fuel-efficient which is what most of the Indian customers are looking for.
The success of Maruti Suzuki is exceptionally to the most well-liked model Maruti 800 hatchback that has been sold in millions worldwide. The Maruti 800 was one of the modern low-cost and fuel-efficient cars. The most incredible fact is that Maruti leads every year in JD Power's annual customer satisfaction survey.Now Alto has also made a remarkable pace in the Indian car market. Today more than half the number of cars is sold in India that holds a Maruti badge.
From Maruti-Suzuki’s stable
Maruti Suzuki offers eleven models and they are Maruti 800, Alto, Omni, Gypsy, Zen Estilo, WagonR, Versa, SX4, Swift, Swift Dzire, and Grand Vitara.
The upcoming models of Maruti Suzuki are the Maruti A-Star and Splash, which is on their way to be launched soon in India. They come with brand new attractive features that will drive crazy for the Indian car buyers.
From the time it has commenced its business in India, Maruti Suzuki has manufactured and sold around 7.5 million vehicles in India and exported over 500,000 units to Europe and other countries. This is a great achievement for the company. The company was born as a minor partner to provide cars to middle class society and over the year it has spread its wings wide. Maruti Suzuki exports more than 30,000 cars annually and has enormously large domestic market selling annually over 500,000 cars in India.
Maruti Suzuki believes in the simple concept of “smaller, fewer, lighter, shorter and neater.” The work culture is unique where a common uniform and a common canteen for everyone from the Managing Director to the worker.
The company comes with ample number of services in the country like Authorized Service Stations across the country, Maruti Insurance, Maruti Finance. Maruti TrueValue, which is, used car business that helps many of the Maruti Suzuki customers sell or exchange used Maruti vehicles with the help of this service in India. The company has also set up Maruti Driving School. Now these services are extended to other cities of India as well.
Today Maruti Suzuki has built a strong sales network of 600 outlets spread over 393 towns and cities. The maintenance support is offered to the customers through 2628 workshops spread over 1200 towns and cities.
Maruti had done a long and successful journey in the Indian roads and still continues its journey in the country as well as globally. The thirst for Maruti Suzuki cars is never ending in India.
