Car Articles

Volvo is considered to be the largest industrial company in Nordic countries. The company started its journey as a car manufacturer in 1927 and at present is involved in many extensive operations within the transport equipment industry.

Apart from producing cars the company is aggressively involved in the production of trucks, buses, propulsion systems for marine and industrial use, construction equipment, and the development, production and maintenance of aircraft engines. With an extensive range of activities, Volvo brand has a strong presence worldwide with a wide network of sales, marketing, and service.

The popular Volvo brand is acclaimed worldwide for its quality, safety, and environmental concern. It is believed that these are the core values of the brand that have primarily contributed to the success the brand rejoices in the present era.

Starting from the 1927 Volvo has received tremendous response from its customers and associates. As the journey continued Volvo started reaping more fruitful seeds of its success and later the company decided to open a museum.

The establishment of the Volvo Museum was aimed at deepening the relationships shared between Volvo owners and the brand. It was also conceptualized with an idea of giving potential customers a sense and feeling of what Volvo is and what the brand represent. The final outcome of this aim and desire was an awesome architecture, Volvo Museum, which narrates how the brand stood for safety, innovation, and environmental awareness while overcoming challenges during the course of its journey starting from its foundation in 1927.

Volvo Museum situated in Gothenburg, Sweden opened its doors in 1995 under the ownership of AB Volvo and Volvo Cars. The museum showcase around 100 vehicles and engines including cars, trucks, buses, marine and industrial engines, contracting machinery, aviation engines, and concept vehicles.

The most significant display of the museum is the Volvo’s first car OV4 that was rolled out on 14 April 1927 from the factory at Lundby on the island of Hisingen in Gothenburg, Sweden. The era of 1920s was characterized by optimism and industrialization that fueled Assar Gabrielsson, an economist, and Gustaf Larson, a technician, to join together and produce a Swedish car for Swedish roads. In 1926 a series of ten cars out of which one car was rolled out with the tag of Volvo’s first car.

In the museum visitors also encounter a PV444 that actually symbolizes the success of Volvo. This was the first popular car on Swedish roads at a time when the economy started flourishing after the Second World War. It also showcase the prototypes including Philip, a US-inspired car with a V8 engine and a number of concept cars like the VESC that inspired the high safety level of the Volvo 240 Series, the first electric cars, and an experimental taxi that was designed for New York market. Furthermore, the fascination of the museum shifts to fascinating environmental studies and researches that resulted in the invention of new technologies like the lightweight LCP, ECT concept truck, and ECC hybrid car. ECC hybrid car is a car whose design cues are still radiating elegance from the beautifully designed present day Volvo S80.