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Car Customization - A New Fashion in Car Industry

Car customization is the latest trend in the Indian car industry. The industry comprises of a bizarre of car models with striking car features and peppy engines. Inspite of this, there are people who are not satisfied with the available features and desire to add something more exciting and attractive features to their cars. For such people car customization has played a vital role.

The concept was first started in America in 1960s and then it spread out to South America, Europe and even Asia, especially China and India. The two main motives of custom cars are enhanced performance and improved looks.

Most of the Indian car manufacturers are now looking at customization as one of the greatest platform to strengthen and explode the market. Original Equipment Manufacturers (OEMs) are now designing and creating different variations of various car features and accessories to suit the likes of different individuals.

Currently, the increasing demand of customization has loaded the Indian market with hot rods, street rods and muscle cars. Hot rods are modified cars that are modified to enhance the speed and acceleration. These have become hot favourite these days along with various other customized features.
Some of the common customizations are as follows:

bullet  Appealing Exterior

The car exterior can be modified in terms of lights and body kits. Various different styles of head lights, tail lights, neon lights, brake lights, indicator lights and fog lights can adorn the car exterior. These days’ customized stickers, tattoos and prints are always available to stick on the car doors and make the car the center of attraction. Decals with various prints like that of flames, dragon, lightning, claw, symbols and barbed wire are available for customization. Even the doors and windows can be customized depending on the car model. Cars are also painted with innovative and modern colouring style to give them outstanding appearance.

bullet  Restyling Interiors

Restyling products in the car interior add to the joy of driving. Wide range of restyling products from functional to cosmetic can jazz up the car. Various customized features with respect to car seats, dashes, gauges, pedals, lightings and floor mats are used to suit a specific lifestyle, personality and choice.

Simple car seats can be modified to recaro seats, corbeau seats or sparco seats. The seat covers can also be designed as per personal likes and choices. Dashboard can be customized with ice-blue illumination, dash covers, digital readings and unique style. Wide range of floor mats, pedals and gauges are also available.

bullet  Audio-Visuals

Audio-Visual is the current wave of customization. Majority of the car owners’ especially young drivers customize their cars with the best in-class audio systems in association with high-end super woofers, amplifiers, speakers and other audio-visual accessories.

Various brands of audio-visual systems are available in India today. The most popular brands are the Alpine, Panasonic, Sony, Kenwood, Rockford, Pioneer, and JVC. All these brands offer the latest DVD players with high quality features. Customized high power amplifiers and subwoofers add to the sound quality of the system. Various range of speakers are also available for customization and can be fit anywhere in the car interiors.

bullet Engines

Engines can be modified in various ways to improve car performance. Turbos are added to deliver more horsepower and advanced camshafts regulate the engine operation at variable speed.

Depending on the drivability and requirement various types of camshafts are added including crane camshaft, web camshaft and camshaft sensors. Nitrogen Oxide Systems (NOS) can also be added to get more bhp and a better clutch to control the same. Various different advanced and innovative engine internals like fuel injectors, cam gears, valve springs, pulley kits, forged rods and forged pumps are also added or modified to withstand high amount of horsepower.

bullet Suspension

Suspension modification is the best way to improve car handling. Modifications in air bag suspension, springs and lowering kits are the best. The addition of strut braces help to keep the car flat on road. Lowering kits help to lower the car and make it sportier.

As we all know looks matters and it is also true for cars. With so much of options for car modification, car owners are easily getting attracted towards it. So we can say that car customization is the new in thing in the car industry.

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