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Bentley - Showcase the Tradition of Beautifully Crafted Cars


Bentley showcase the tradition of beautifully crafted and engineered cars through its evolving series of acclaimed roads cars and a spectacle of racing triumphs. The creative designers and skilled engineers of Bentley fuse old-world craftsmanship into the new-world technology to create beautiful technological marvels on wheels.

Bentley Motors was established in 1919 by W.O Bentley who had a dream of producing, ‘a fast car, a good car, the best in its class’. Since 1919 the manufacturer is rejoicing a joyful ride on a roller-coaster of courageous visions, astonishing characters, breathtaking introductions, and glittering achievements.

Attributes that Define Bentley

Bentley is well-defined by unmistakable characteristics comprising handcrafted luxury, unique design, awe-inspiring power and performance, and exhilarating driving experience.

Each Bentley car is creatively designed with passion and dedication to intensify the unique experience that enables every Bentley car owner to bask in the warmth of beauty, luxury, refinement, and exhilaration. The car also symbolizes the unique tradition and authenticity of the British design cues and elegance.

When designing these cars finest quality materials and experienced skills rest at the niche of car production. Some of the most dominant and elegant features that highlight their beauty are twin headlights, matrix, grille, and high waistline. Despite of having these features in common all Bentley cars possess a unique look and deliver an instant feeling of authenticity. This forms the hallmark of Bentley brand.

Apart from style what drives the brand recognition and brand value is the power churned out from a highly responsive and powerful engine. This along with the unique handcrafted design pushes the brand towards the horizon.

Some of the Bentley cars in the Indian car market that well define the winning attributes of Bentley cars are Bentley Azure, Bentley Arnage, Bentley Continental GTC, Bentley Continental Flying Spur, and Bentley Continental GT.

Bentley Rendezvous with Environment

Bentley has always developed a strong bonding with the environment. The company has its own unique and comprehensive policy to minimize impact of cars on environment. The key principles adopted by the manufacturer are to integrate environmental factors into business decisions and optimize use of resources whilst maximizing recycling opportunities.

As a part of their endeavours to improve the global environmental conditions, Bentley has also already introduced new manufacturing processes that help reduce fuel consumption by around 40% and carbon dioxide emissions by about 20%.

From all ends Bentley is embracing green technology. It is also in process to introduce better engines and improved transmissions through innovative technologies and weight reduction management. The company is expecting to launch a new powertrain by 2012 that will drastically reduce fuel consumption by about 40% whilst maintain high levels of performance.

In parallel to other green technologies, Bentley is also working on engines that can be driven by renewable fuels like a mix of bio-fuel and gasoline. This introduction is expected to reduce carbon dioxide emissions by up to 90%. According to Bentley biofuel will prove to be a secure and sustainable fuel with restricted impact on natural habitats and most importantly with little impact on the environment.

Glorious Journey to Success

Bentley Motors was born in 1919 by W.O. Bentley when the very first Bentley engine, the awesome 3.0-litre, burst into life at New Street Mews, London. The founder of the company was an engineering genius who was obsessed by speed and his own potential for reforming the world. He was blessed with a powerful mind and a precocious vision that pushed him to learn new dynamics and engineering skills. Later on, with a keen desire to create a legend in his name he started transforming his wisdom into practical solutions and one fine day in October 1919 introduced a masterpiece of power and reliability. After the introduction of the awesome 3.0-litre engine the only thing left was to design a beautiful structure around it. This was just the first step towards satisfying W.O. Bentley’s extraordinarily high expectations and a long vision.

With the awesome 3.0-litre engine Bentley produced the first hand-built EXP1 prototype for true sporting enthusiasts. Later on, two more prototypes were introduced and finally the first 3.0-litre Bentley was sold to a wealthy playboy, Noel van Raalte, on 21st September 1921.

The same three litre car won victory at the LeMan race in 1924. Later on, Bentley felt the need to modify the engine and generate more power for better acceleration and performance. The manufacturer then introduced the 6.5-litre in 1925 that gave Bentley an opportunity to bask in the glorious Le Mans triumphs of 1927 - 1930. This triumph echoed the dominance of Bentley around the motoring world.

Later in 1930s Bentley had become financially vulnerable and was supported by Rolls Royce. This started a whole new chapter in the history of Bentley. Bentley under the ownership of Rolls Royce offered the scintillating “The Silent Sports Car” with a 3.5-litre engine. The car offered agility, luxury, and power under one roof reflecting a perfect harmonization of both the brands.

Bentley started introducing new technologies and laid the foundation of the future Bentley Continental with a 4.5-litre engine, an overdrive gearbox, and independent front suspension. The prototype was named as Bentley Mark V. Then the Mark VI was designed in 1940s with a modified 4.5-litre engine and a shortened version of the Rolls-Royce Silver Wraith chassis. Significant modifications were done on the car and in 1950s the R-Type Continental was introduced as an aluminium-bodied coupe, with higher gearing and streamlined bodywork. Furthermore as innovations and technologies entered the market the manufacturer started designing new concepts and cars.

In the year 1980 the Bentley Mulsanne was introduced and in 1982 the V8 turbocharged variant of the Mulsanne surprisingly hit the car show at Geneva. Almost ten years after the introduction of the Mulsanne Turbo, Bentley was again on its own feet and introduced the Continental T with a 6.75-litre turbocharged V8 that generated 420bhp.

Later on, it was further acquired by the Volkswagen Group in 1998. This again placed a greater impetus on the Bentley’s journey. After this with new technologies and 6.75-litre V8 engine Bentley Arnage Red Label was introduced delivering an exhilarating blend of power and craftsmanship. After this many new innovations made skilled Bentley’s engineers face daunting challenges that forced them to produce mush better and fuel-efficient cars. Thereafter, in 2000s the cream cars amongst the list of Bentley were introduced. This cream section comprise of Bentley Continental GTC, Bentley Arnage Limousine, Bentley Continental Flying Spur, and Bentley Arnage Drophead Coupe.

Bentley still continues its endeavour to introduce more beautiful, elegant, and high performance cars to retain its position as one of the top most luxury car manufacturer.
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