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Tata’s Journey from Truck to Nano

Tata Motors Limited, India’s largest automobile company, was established in 1945 with revenues of Rs. 35651.48 crores in 2007-08. The primary aim of the company was to cut across the length and breadth of the country and bring a revolution in the Indian automotive industry. Today, it ranks first in commercial vehicles and third in passenger vehicles with winning products in various automotive segments.

Tata has created significant milestones in its long and accelerated journey from truck to Nano, since it rolled out its first vehicle in 1954. The accelerated journey was for the prime goal of excellence and leadership.

bullet From Truck to the First Passenger Car

Tata Motors rolled out its first commercial vehicle in 1954. After the launch, the company studied various drawbacks in the launched vehicle and introduced DI engines to make its trucks more efficient. In 1986, the company launched the first indigenous commercial vehicle, Tata 407. The company received good response from the commercial sector and so decided to enter the passenger cars segment.

After great research and studies, the company finally rolled out the first indigenous passenger car, Tata Sierra, in 1991. Initially the car was propelled by a naturally aspired engine but later on a turbocharged version was introduced. Though the car is no more in production, it was believed to be one of the most durable cars in the Indian car industry.

bullet Road to Tata Safari

A couple of years after the launch of Tata Sierra, Tata Motors designed various new cars on different platforms. First it introduced a multi-utility vehicle, christened as Tata Sumo in 1994. During that time, other car manufacturers had also rolled out their car models on Indian roads. To have a competitive edge, Tata decided to come up with an effective and better version of Sumo and so a new Tata Sumo deluxe was launched in 1996.

Further to that, the company also introduced its first sports utility vehicle in the year 1998, codenamed Tata Safari. This newly launched Safari was not only the first SUV by Tata but also the first one to be designed and produced in the country. With further advancements, the car was extensively modified in 2005 with addition of a new DICOR engine coupled with modified car interiors and exteriors.

bullet From Tata Safari to Tata Indica

Tata Motors was now very much into the production of passenger cars and therefore the desire for manufacturing innovative and competitive car concepts kept on increasing. In response to its own desires, the company launched its fully indigenous car, Tata Indica, in 1998. The immediate year after the launch of Indica showed full swing commercial production of this new car. As and when the requirements and demands of the customers kept on swinging, Tata also kept on bringing better versions and generations of Tata Indica.

In the year 2000, the company introduced a new version of Indica that was in compliance to the Bharat Stage II emission norms. This Indica 2000 was first launched with a diesel engine followed by a multi-point fuel injection petrol engine in the same year. Car owners had repeated complaints with the horsepower and gas mileage. In response to the prompted complaints by the customers, the company re-engineered the engine technology and introduced second generation, Indica V2, in 2001. In the later part of the year, CNG Indica was also introduced, making the car a big hit in the Indian market. Moving along with advancement and technology, Tata introduced many other versions of Tata Indica. Shaking hands with innovation, the third generation Indica, known as Tata Indica Vista or Tata Indica V3, is also launched in the year 2008.

bullet Road to Tata Sedan

After the successful journey of Tata Indica, a compact hatchback, the company aimed at shifting its production from hatchback to sedan. In the year 2002, Tata Motors unveiled Tata’s sedan, Tata Indigo, at Auto Expo 2002. The car was a big hit as entry mid-sizers with innovative features and improved engine technology.

As and when the days passed, advanced and innovative version came into picture. 2004 witnessed the launch of Tata Indigo Marina, in 2005 luxury variant Indigo SX series was introduced, and in 2006 the company unveils new long wheel base premium Indigo. In the later part of 2006, Tata introduces a completely new range of Tata Indigo. In 2007, common rail diesel engine was introduced to Indigo sedan and eventually in 2008, a compact Indigo, popularly known as Tata Indigo CS, made its debut in the Indian car industry.

bullet Launch of Tata Nano

Tata Motors is still not satisfied with its ventures and success and so it enters a completely new segment with a new dream and a new vision. The vision is to design and produce the world’s cheapest car for a common man. The dream of achieving the desired vision introduced a new wonder, Nano. This dream and vision of Tata has not only revolutionize the Indian market but has deeply affected the global car industry.

In 2007, Tata Motors constructed a plant at Singur, West Bengal, to turn its dream into a reality. This construction was the nascent stage for Tata Nano and today the dream car is almost ready to roll out with whims, fancies and cheers.

bullet Journey Still Continues…

The years ahead will see introduction of better and improved vehicles with enhanced engine technology, futuristic features and better driving dynamics. Today, Tata Motors is engraving a refulgent future based upon its rich heritage.

And, the journey continues…

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