Surprisingly, Rolls-Royce got its hands on Bentley secretly so much so that the true identity of the purchaser was only disclosed after the sale. Rolls-Royce set up a new company named as Bentley Motors (1931) Ltd.
W.O. Bentley was unhappy with his new subordinate role and left to join Lagonda in 1935. Hence, the manufacturing company at London was closed and sold. Production work moved to Rolls-Royce in Derby. In 1933, a new Bentley 3
1/2-litre was launched which was a sporting variant of the Rolls-Royce 20/25. The traditional customers were a little unhappy, but it was well-received by many others. Post World War II, production of Bentley and
Roll-Royce cars moved to an engine factory in Crewe, Cheshire.
Sales drastically fell in the 1970s to an extent of less than 5 per cent of combined production at one point. Rolls-Royce's parent company weakened and there were problems with aero engine development. Hence, the motorcar division moved away. It became independent only to be bought by Vickers in August 1980. This gave back Bentley its name, fame and the high-performance heritage.
Bentley's sporting image created a transformation. Prospective buyers grew interested in the brand and sales surged. The ratio of Rolls-Royce and Bentley reached 60:40 in 1986 and by 1991, Bentley achieved parity. In 1998, there was a bidding war between
BMW and Volkswagen Group to purchase the popular Rolls-Royce and Bentley brands from Vickers.
Volkswagen won.
In 2002, Bentley presented an official State Limousine to Queen Elizabeth to mark the Golden Jubilee. In 2003, after ceasing the production of two-door convertible, the Bentley Azure, the company introduced a second line, Bentley Continental GT, a large luxury coupe. It was in 2003 that the demand for Bentley cars grew. It grew to an extent where the company was unable to meet with its installed capacity of approximately 9500 units a year. Those who booked the cars had to wait for more than a year.
In April 2005 Bentley confirmed its plans of producing a four-seat convertible, the Azure and the convertible version of the continental GT. Both models were successfully launched in late 2006. After that, there was no stop, and the car maker has been continually producing high-performance luxury cars.
If the Everest comes to mind while thinking of mountains, Bentley comes to mind while thinking of luxury cars. The brand Bentley is a towering level of refinement and prestige amongst the luxury class. Bentley has combined the old-world craftsmanship with new-world technology to bring out a fusion called Bentley marque.
Bentley's coupes and sedans are mostly hand-assembled in Great Britain, at the manufacturer's state-of-the-art Crewe factory. In India, we have the Continental Flying Spur, Continental GT,
Continental GTC,
Bentley Mulsanne and the Bentley Continental Supersports. With these expensive luxury cars finding buyers in the country, we can rest assured that many more models are yet to come.