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The Making of the Jeep

The Making of the Jeep
During the time of the World War-II, the main object of affection for a soldier belonging to Allied camp was a rugged, square, tough-looking utility vehicle called a Jeep.

The Jeep has been called the most important piece of military equipment to be used in the Second World War, but it had much more than a military appeal to the individual soldier. It became a personal vehicle, sometimes given a pet name; it had the intimacy of a sports car, the power of a tractor and the ability of a mountain goat.

Jeep is an automobile marque and registered trademark of Chrysler. It is the oldest off-road vehicle, also SUV brand, with Land Rover coming in second. There are many explanations of the origin of the word “Jeep”, all of which have proven difficult to verify. The best explanation of them all is that the vehicle bore the designation “GP” for “Government Purposes” or “General Purpose”, which was phonetically slurred into the word Jeep.

It was during the First World War that automobiles made their first contribution to military operations and top brasses at the Army came to realize the value of an automobile for more than parade transportation. Immediately after that war many discussions were held concerning the development of various engine-powered military vehicles. It was high time for the horse to get replaced by was a car that could drive wherever a horse could go. This car should be able to follow the infantry through rough fields, streams, jungles, mountains and carry ammunition and supplies. The car should be immune to weather, completely reliable and be able to carry great loads.

In Army posts throughout America during the twenties and thirties various experiments were undertaken. All types of existing cars were stripped and re-built to cope with military problems. But the need for specialization was too great and soon Army engineers began to build their own car from the ground up. Many weird car designs were created but the most successful design which finally led to the Jeep was constructed in 1937 by Colonel Robert G. Howie and Master Sergeant Melvin C. Wiley. It was a rear-engine, low-slung machine with small wheels, which was soon nicknamed the “Belly Flopper”. It fulfilled most of the requirements but had trouble on rough terrain.

Delmar Roos, Chief Engineer of Willys-Overland, saw a demonstration of this crude vehicle and suggested that an all-purpose car with some of the features of the Belly Flopper could serve the Army best. He urged Army engineers to draw up plans and specifications for such a vehicle and by 1940 a set of specifications was approved by the Ordnance Technical Committee. But the credit for the physical appearance of the Jeep goes to William F. Beasley, Chief Engineer of the Ordnance Department.

When the bid invitations were released two firms responded, American Bantam and Willys-Overland. The Army ordered 1500 cars from each firm and began to test them in the most difficult sections of the country. The cars were fully loaded and were run through water, dusty sand and up rocky slopes.

The Willys model developed the most horsepower and won with ease, withstanding the most severe trials. In addition their price bid was the lowest and in 1941 Willys-Overland received a contract to produce the Jeep in quantity. The most ironical development came when the American Government asked the Ford Motor Company to produce the Willys Jeep. It had to be manufactured to the Willys design and all parts must be interchangeable between the companies. It was a revolutionary request in the tremendously competitive field of automobiles, but a war was on and Ford agreed immediately. With the precision assembly lines of Ford on the job, Jeeps were delivered.

Various modifications were made as reports came back from the battle zones. Electrical components were moved to higher places to avoid deep water, blackout lights installed, a complete tool kit, heavy combat wheels, trailer connections and radio spark suppression equipment. All undercarriage linkages were moved above the axles to protect them from damage and the body metal was reinforced. The Jeep finally emerged as a rugged, battle-worthy machine.

Most of the credit for the development of the Jeep must go to Delmar Roos of Willys-Overland. At the Willys firm he founded a tradition of automotive excellence that dated back to 1903 when the first Overland Runabout was released. Overland was taken over in 1908 by an automobile salesman, John North Willys, who built it to the second largest firm in the country by 1915. Based in Toledo, Ohio, the company specialized in small cars, only occasionally producing large vehicles. But by the late thirties they began to feel the economic pinch that put many other firms out of business. The Army Jeep saved Willys-Overland.

In 1953, Henry J. Kaiser bought the entire corporation which had once found it in difficulties. Now known as Kaiser-Willys, the new firm abandoned the production of standard passenger cars and began to develop a line of peacetime Jeeps. Once again the company was saved by the rugged little battle veteran.

Today it is possible to purchase this SUV for almost any type of automotive use. A descendent of the World War II warrior is available, four-wheel drive and all.

Around the world Jeeps serve in many peaceful ways. Many NGOs has adopted this all-purpose car as the standard field car for its relief agencies. The Jeep is also a favourite among the politicians in India. Jeeps still meet adoring glances from ex-servicemen and a new generation has grown up to supply the cars with eager young swains. In a filmy fashion it was “love at first sight” and like the typical happy ending, it lasts for life.

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