Raw power like this forced styling changes to suit the cars power, muscular shapes, twin exhausts and go-faster stripes were the fashion of the 1960s that caught the Americans into frenzy. Specialist tuners such as
Shelby, Yenko and Mopar appeared further improving the performance and styling of the cars.
The ‘swinging sixties’ saw in Europe some timeless classics such as the Jaguar E-type, the Porsche 911, the Lamborghini Miura, the
AC Cobra, Aston Martin DB5 and the Ferrari 275. These cars were synonymous with speed and beauty. Besides, sports car manufacturers also competed on the track for sales and Le Mans became a showcase for top car brands.
The 1970s was a decade belonging to the wedge. High profile cars like the BMW M1, De Tomaso Pantera, Lamborghini Countach and Lotus Esprit wore wedges proudly amongst many others.
Concept cars of those days such as the Bertones Stratos HF prototype and Manta, designed by Giorgietto Giugiaro, also heralded in very angular boxy lines which would be a styling trait carried over into the 1980s.
The three “Os”, Opulence, over indulgence and over priced, was the trend of the 1980s. Style was was almost forgotten during this age of materialism. Cars like the Audi Quattro looked purposeful, aggressive and powerful but hardly good-looking. In the same way, the Ferrari Testarossa was a break from the traditional flowing Ferrari lines. With super wide slatted doors and lights and angular lines, the
Ferrari Testarossa was different from the classic understated
Ferrari.
One of the most remarkable fields in car design in the eighties is that of the hot hatch. Cars such as the Peugeot 205 GTI and Volkswagen Golf GTI found a place in the market easily and cemented the hot hatch as a popular product, still expanding to this day. In America at this time, styling had taken a turn for the worse even the Corvette. Plain shapes and black plastic seemed like a good idea in every car of that time which in fact looked dated and highly un-fashionable in retrospect.
The early nineties saw many eighties styling traits. But very soon this was forgotten and much more interesting shapes appeared and many of these were very organic. The Dodge Viper had extremely rounded lines and with its muscular haunches as well as powerful looks, it was less like a machine and looked more like an animal. The Italian design house Ghia took the organic form to an extreme with the
Ford Focus of 1992. The car looked more like it had been born than made. Curious shapes covered the car from its bubble like tail lights and front fascia which looked like some sort of pre-historic animal. The interior of the Focus had extremely ergonomic looking seats and dash board.
Ford’s GT90 concept of 1995 was almost the opposite of the Viper and Ghia Focus. It incorporated Ford’s new design policy which was that of “edge design” and it was the use of hard flat surfaces which intersected each other.
During the last few years, car designers have looked to product design for ideas, and that thinking is visible on many modern cars. The Smart car is a good example of this and it looks more like a gadget than a car. Designers have also looked to the past and many renovations done on existing car models are actually revivals of previous design solutions remade for the 21st century. One complicated thing about car design is getting the aesthetics and ergonomics in balance. What might look good to the eyes may not be very feasible to drive. New technology has helped overcome some of these boundaries and in the future latest development in science will further advance what is possible.
Car design is like fashion, always changing, it can never be predicted and it often looks to the past for answers to the future.