Car Articles

BMW (Bavarian Motor Works) is one of the most reputed luxury car brands in the world. It’s renowned for creating high-end cars and SUVs enhanced with driving enjoyment. BMW has sprinkled their magic in India with their mind blowing models endowing its customers with luxury both in terms of performance and comfort. The legendary car manufacturer is in full swing to establish its position well in the Indian market. One of its rival and the old player Mercedes-Benz has already set its trend and now the BMW has put up a challenge by moving ahead of it.

As part of its expansion strategy, BMW India has recently inaugurated a unique multi-dimensional space with a truly BMW experience. The studio epitomizes the BMW’s tradition gifting excellent service in an ideal or one can say in the perfect ambience.

With the ingredients of fresh thinking, unique design and creativeness, the studio is the connecting line between the luxury brand and the BMW customers. Spread over 1600 sq feet, the studio is built in the heart of New Delhi at Janpath. This striking studio can   accommodate 25-30 guests and will be open for customers from Monday-Saturday between 10:00 am to 8:00 pm. A BMW car is displayed inside that enhances the studio with glamorous look and another model or the test car placed outside that will surely pull the crowd. The studio is supported by the well trained staff to provide grand hospitality ensuring total comfort for its customers.

Another surprise related to this studio is that the brand also showcases a wide range of BMW lifestyle products like BMW shirts and jackets, sports products in golfing, kids’ mobility equipment, car miniatures, Original Accessories, Baggage and luggage.

Another eye catching feature of this studio is that it also offers a full-fledged business centre exclusive for the BMW owners. This hi-tech studio is also Wi-Fi enabled and the BMW owners can also reserve the studio in advance business or personal meetings and events. The studio also entertains with BMW Music, a library of BMW Books, and BMW Films that adds up the brand appeal of the BMW.