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SUVs Rule Indian Car Market

SUVs Rule Indian Car Market
Indian car market is crowded with a huge number of car models belonging to a variety of car segments. At the onset of this fiscal, most of the car segments were slowing down. Despite of the sluggish car market, SUVs are still ruling the Indian car market, as per the industry reports.

The undying craze for SUVs is gradually burgeoning as a lifestyle and classy product for upper middle class people. They often prefer an SUV so that they can bask a joyful ride with the ease of comfort, space and convenience. For any long trips with families, no car can beat the essence of an SUV that can run smoothly on both on-road and off-road terrains.

With the growing demand of SUV, car manufacturers are also introducing new SUVs in the Indian car market. The latest addition to the list of SUVs in India is the sophisticated and idiosyncratic Mitsubishi Outlander.

Launch of Mitsubishi Outlander


Hindustan Motors and Mitsubishi recently launched its most distinctive SUV, Outlander, in India. The new SUV has made its debut after a long and successful journey through the roads of North America, Australia, Canada, Japan, and Western Europe.

The company has launched this handsome looking SUV to enhance and strengthen its brand presence in the country. It has a firm belief that the car will do wonders in India and create a new benchmark in the industry.

Crafted with care and detail, Outlander makes it debut with brilliant styling, flawless performance, unmatched fuel efficiency, and cutting edge engineering. According to Mitsubishi, the SUV gives a driving pleasure of both the worlds with its convertible smooth 2WD mode to rugged 4WD mode with just the turn of drive mode selector dial.

Introduction of this car has followed the policy of ‘One-Price-One-Country’. According to this policy, the new SUV will be available at the same ex-showroom price of Rs 20.20 lakh across the country. The on-road price of the new car in different states and cities will differ as per the insurance rates and the road-tax.

Car Highlights


Innovations are spell bound in the landed Outlander. Beautifully crafted split gate with park bench, well appointed headlamps with washers beneath, integrated fog lamps, colour keyed power door mirrors, LED tail lamps, anti pinch power windows, and rear deflector with high mount LED enhances the exterior appeal of the car.

Car interior is also adorned with immense beauty and detail. The remote folding rear seats and a customized 650 Watts Rockford Fosgate Music System serves as an interior glory. It also has a special feature of Smart Key that serves as the backbone of the Outlander. This key is used to lock and unlock the car doors and tailgates. This innovative system also has a special benefit to start and stop the car ignition system.

Available in a rainbow of vibrant colours, the car’s engine is powered by the advanced 2.4 L MIVEC (Mitsubishi Innovative Valve Timing and Electronic Control system) engine technology that delivers a combination of exceptional power and unmatched fuel-efficiency. To have better, safer and improved drivability, the car is also adorned with INVECS-III (Intelligent and Innovative Vehicle Electronic Control System) and CVT (Continuous Variable Transmission).

Mitsubishi Motors has also added innovative and high-end safety features comprising RISE (Reinforced Impact Safety Evolution) body, force limiters and pre-tensioners equipped front seats, dual stage front and co-passenger air bags, car security alarm, reverse parking sensors, cruise control, and automatic climate control.

The new SUV, Mitsubishi Outlander will definitely rock the market with the hottest selling numbers of SUVs zipped on Indian roads.

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