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Beauty of Audi’s Magical Rings
Audi is a leading luxury car manufacturer that designs and produces a number of eye-catching, sophisticated and technically sound cars. Their success in the Indian car market as well in the global industry is mainly due to creativity, designing expertise, commitment and passion.
Audi has always rejoiced the spirit of its own maxim, ‘Vorsprung durch Technik’, a German phrase that means ‘progress through technology’.
Audi has always rejoiced the spirit of its own maxim, ‘Vorsprung durch Technik’, a German phrase that means ‘progress through technology’.
Here are some highlights on Audi
Birth
The pages of Audi history are turning and are almost ready to reach 100 years. It started its journey in1910, when the company introduced its first car built in Zwickau. Since the first car launch, Audi is known to develop technically avant-garde car models. It has always embraced a series of advancements and innovations in its journey, with special emphasis on setting new standards.
Logo and Name
Audi cars are beautified with a magical logo, ‘Four Rings’. This emblem was registered in 1932 and symbolizes the merger of four independent automobile manufacturers comprising Audi, DKW, Horch and Wanderer that forms the Auto Union AG in Chemnitz, Germany. Audi introduced its first car in 1910, DKW established in 1907 was earlier restricted to the production of apparatus and fittings, Horch built its first car in 1900, and Wanderer was an automobile division. All the four big players joined together to give birth to Audi’s logo.
Later in 1969, NSU, a motorcycle producer, also joined the Audi union. Thereafter, the company was renamed to AUDI AG. The term Audi is taken from a Latin word known as ‘hear’. This term disappeared after independence and it was further revived in 1965 with the logo of four magical rings.
Later in 1969, NSU, a motorcycle producer, also joined the Audi union. Thereafter, the company was renamed to AUDI AG. The term Audi is taken from a Latin word known as ‘hear’. This term disappeared after independence and it was further revived in 1965 with the logo of four magical rings.
Technical Highlights
In due course of the automobile history, Audi has introduced a number of technical features to enhance the design and development of vehicles and give them high standards of reliability.
Some of the most advanced and high-end technical features introduced in Audi cars include front wheel drive, wankel engine, two-stroke engine, lightweight-automobile, Horch 8-cylinder, and aerodynamics.
The front wheel drive is a form of transmission where the power is concentrated on the front wheels. Most of the cars today are equipped with this new technology. Wankel engine is a revolutionary engine with a rotary-piston to beat engine design in every sense across the world. Two-stroke engine is an innovative engine technology with high power to weight ratios. Horsch 8-cylinder is the first German eight-cylinder engine technology that delivers abundant torque and refinement. The need for lightweight-automobiles entered the car market with the demand of enhancing fuel efficiency and boosting performance.
Aerodynamics is another technical highlight of Audi that makes cars safer and more fuel efficient by regulating the affect of airflow on the moving car.
Some of the most advanced and high-end technical features introduced in Audi cars include front wheel drive, wankel engine, two-stroke engine, lightweight-automobile, Horch 8-cylinder, and aerodynamics.
The front wheel drive is a form of transmission where the power is concentrated on the front wheels. Most of the cars today are equipped with this new technology. Wankel engine is a revolutionary engine with a rotary-piston to beat engine design in every sense across the world. Two-stroke engine is an innovative engine technology with high power to weight ratios. Horsch 8-cylinder is the first German eight-cylinder engine technology that delivers abundant torque and refinement. The need for lightweight-automobiles entered the car market with the demand of enhancing fuel efficiency and boosting performance.
Aerodynamics is another technical highlight of Audi that makes cars safer and more fuel efficient by regulating the affect of airflow on the moving car.
Car Models in India
In India, Audi is known by few of the hot and attractive luxury cars include Audi A4, Audi A6, Audi A8, Audi TT, and Audi Q7.
Audi A4 is technically adorned with latest and innovative features to give a new light to the Indian automobile industry. Audi A6 is a car designed with leading edge technology and is complete blend of quality, elegance, finish, and driving dynamics. Sporty and exclusive Audi A8 is featured with quattro four-wheel drive, aluminium body and adaptive air suspension, redefining the benchmark in every aspect of the car industry. Audi TT is a sporty and harmonious car that combines clarity and form with advancing technology to deliver ultimate driving pleasure. Audi Q 7 leads the luxury car segment with the top-notch features to represent elegance, strength, and power. The car flaunts itself with spacious interiors and offers an opportunity to enjoy a joyful ride. The upcoming Audi R8, the first supercar in the Indian car market, is also a magical car with a pack of technically advanced features and appealing car embellishments.
Audi A4 is technically adorned with latest and innovative features to give a new light to the Indian automobile industry. Audi A6 is a car designed with leading edge technology and is complete blend of quality, elegance, finish, and driving dynamics. Sporty and exclusive Audi A8 is featured with quattro four-wheel drive, aluminium body and adaptive air suspension, redefining the benchmark in every aspect of the car industry. Audi TT is a sporty and harmonious car that combines clarity and form with advancing technology to deliver ultimate driving pleasure. Audi Q 7 leads the luxury car segment with the top-notch features to represent elegance, strength, and power. The car flaunts itself with spacious interiors and offers an opportunity to enjoy a joyful ride. The upcoming Audi R8, the first supercar in the Indian car market, is also a magical car with a pack of technically advanced features and appealing car embellishments.
Grand India Plans
The company is expected to invest a sum of Rs 192 crore for local production by 2015. Further to that, it plans to start production of its car range. Local assembly of the Audi A6 has already started in the plant at Aurangabad and the same is expected for Audi A4.
The company also has plans to roll out few more premium luxury cars in the market as the demand of premium car segment is gradually increasing. It is also trying to introduce car-to-car communication and intelligent traffic guidance systems in the country with an aim to achieve safety, control traffic flow and improve climate protection.
Audi with all its efforts and dedication is continually moving ahead with advancement and innovations. Great Going Audi!
The company also has plans to roll out few more premium luxury cars in the market as the demand of premium car segment is gradually increasing. It is also trying to introduce car-to-car communication and intelligent traffic guidance systems in the country with an aim to achieve safety, control traffic flow and improve climate protection.
Audi with all its efforts and dedication is continually moving ahead with advancement and innovations. Great Going Audi!
