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Great things do not happen by chance but by brilliant minds. There is a time for everything. Now, the time has come for Indian auto designers to prove their mettle across the globe. When Tata announced their plan to make a Rs 1-lakh car, the whole world guffawed at this claim and thought it to be an impossibility. Tata proved it possible by unveiling the Nano at the 2008 Auto Expo at New Delhi. This small car miracle kept people spell-bound for months. Tata’s grit and determination to keep its promise was appreciated and applauded to no end. Other than being a bridge between the two-wheeler market and the four-wheeler segment, the Nano also created a plethora of opportunities for automotive designers in India.
Nano’s design has been respected by a global audience. Indian car designers accomplished the task by designing the world’s cheapest small car within a record time of 18 months. Overnight, a young breed of designers shot India into the limelight through their marvelous skills and technical know-how.
The IT boom in 1990 showed the world India’s true potential in the software arena and now the Nano will give birth to an era of automobile success that few other countries have seen. Overwhelming response and world-wide acclamation to the Nano’s design has renewed the spirit and enthusiasm of Indian auto designers, who are now ready to take up newer challenges and evolve in a field that held little hope a few years back.
Most of the global auto players have now realized the potential of Indian auto designers. Immediately after the Nano’s first appearance at the Auto Expo, many global players like Pinnen Ferina, Renault, Ford, General Motors, and others started exploring possibilities of hiring Indian designers for future models that can achieve if not the same then better results than the Nano. Many car designing institutions that have been involved in designing cars like the Ferrari are now eyeing the Indian auto market and planning to set up various automotive design training units across the country.
Car manufacturers like Mahindra and Mahindra have announced plans to set up a “Mahindra Graphic Research and Design” centre in India; Maruti Suzuki is ready to set up a full fledged car-designing centre in India. Apart from this, in order to make car designing simple and easy, a multinational software company has come out with a new virtual product development software that allows the designer to draft various designs with touch and feel before building an actual field-test version.
India, in the near future, may well become one of the hottest hubs for automotive research and design with young budding designers leading automotive innovations.