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Tata Motors at 2010 Auto Expo

The calendar year 2010 in India has begun with much gusto with the inauguration of the Delhi Auto Expo. This auto fair is a platform for 2,100 participants from 30 countries to showcase their products.

The owner of the British marquee brands Jaguar and Land Rover is beaming with pride at the Auto Expo. The auto giant has displayed the widest range of products and eco-friendly technologies at the Auto Show.

Tata Motors revealed the Jaguar XJ and the 4x4, 7-seater Crossover Tata Aria. In addition to these, the car major unveiled the Tata Venture, a hatchback sized 8-seater MPV, the Tata Magic Iris which is a novel four-seater public transportation vehicle. The Tata Motors Group has also unfolded the full scale of its product portfolio and the breadth of its technology capability with a display of 37 automobiles from the Tata Motors stable, Jaguar and Land Rover brands at the Auto Expo 2010.

Among these products, are three new Tata automobiles - the Tata Aria, the Tata Venture and the Tata Magic Iris - as well as the all new Jaguar XJ, which were unveiled by the Chairman of the Tata Sons and Tata Motors, Mr. Ratan N. Tata.

In the passenger vehicle segment, the Group displayed its entire range from Jaguar luxury sedans and Land Rover SUVs to Tata Indigo Manza sedan, Tata Indica Vista hatchback, the Tata Safari, the Sumo Grande MK II, the Xenon XT and two specially conceived Tata Nano cars. This small wonder has awed the world by winning the 2010 Indian Car of the Year (ICOTY) award.

The technology abilities of the Tata Motors Group at the show include environment-friendly hybrid and electric powertrains, conventional engines with higher fuel efficiency, lightweight vehicle architecture, all contributing to reduction of greenhouse gas emissions, besides state-of-the-art drive technologies, latest infotronics, ultra-modern passenger comfort, safety and entertainment systems.

Speaking on the occasion, Mr. Ratan Tata said, “The range of Tata, Jaguar and Land Rover vehicles is representative of our technology base, and the direction our brands are taking in pursuing market opportunities. The Company is focused on meeting the full range of customer needs while being conscious of the environment”.

The unveiling of the all-new Jaguar XJ also marks its debut in the country. The all-new Jaguar XJ imparts a daring new spirit to automotive luxury with a mix of striking design, breathtaking performance and engineering. The car was premiered worldwide in London in July 2009 and deliveries across the world are beginning this year. Bookings for India too have opened with deliveries starting from June 2010. Displays from Land Rover, the gold standard in 4x4s, include the Model Year 2010 Discovery 4 and the Range Rover Sport, which expand Land Rover's 2010 product range in India.

The Tata Aria, which is scheduled to launch in the second quarter of 2010, blends the functionality and comfort of a mid-range MPV with the all-terrain assurance and premiumness of an SUV. The unique design and construction of the Aria makes it robust, elegant and comfortable. The interiors with three rows of theatre style seating present a luxurious world of premium features comprising 3D surround sound, dimming roof lamps, in-dash built in GPS, a state-of-the-art infotainment system, multifunctional steering wheel, dual air conditioning with automatic climate control and cruise control. Top-of-the-line safety features include 6 airbags and ESP, offered by an Indian OEM for the first time. Besides, the chassis frame comprising advanced hydro formed members, a stiffened body cage and dual zone collapsible steering make the Aria one of the safest cars.

Its 2.2-litre Direct Injection Common Rail (DICOR) diesel engine, delivering 140 PS power and 320 Nm torque, is mated, in the 4x4 option, with an all-wheel drive with torque on demand, which senses and distributes torque to the wheels in accordance with the terrain.

The less than 4 metres long, the upcoming Tata Venture has the footprint and manoeuvrability of a hatchback, but the interior space of a utility vehicle, comfortably accommodating 8 passengers and ample luggage. The interiors in a two-tone beige and black theme are comfortable with dual heating ventilation and air-conditioning (HVAC) with roof-mounted ducts. A glasshouse effect with plug-in windows for second row passengers makes it distinctive. Driver comfort has been addressed with power steering, power windows, reverse parking aid, keyless entry with engine immobiliser and rear wipers. Safety features include collapsible steering and side impact beams. It is powered by a 1.4L turbo diesel engine delivering 69 bhp of power, with best in class fuel efficiency among diesel MPVs. The Tata Venture will be available in 5, 6, 7 and 8-seater options in 3-row front facing configuration.

While expanding its portfolio, Tata Motors is focusing on eco-friendly technologies. Jaguar's lightweight vehicle architecture, Land Rover's e_Terrain Technologies Series, the Nano with the lowest CO2 emission among Indian cars, the Indica Vista EV, to be launched this year, the hybrid Starbus and existing CNG/LPG powered Tata passenger and commercial vehicles are all representative of how the auto maker is pursuing the goal of reducing greenhouse gas emission and usage of conventional fuels for a low-carbon world.

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