Home » Articles
Car Articles
Read articles on cars and car industry. Get fully updated on all information related to cars. Read exciting happening in the Indian and Global Car industry, tips to help you and more...
Old Articles
J.D. Power Asia Pacific – Complete Research on Automobile Industry
The J.D. Power Asia Pacific is an international organization that does a complete research on car industry and various other industries including the information technology, utilities, airlines, healthcare, telecommunications, hotels, home building, and finance across the globe. The aim behind the research and survey is to convey the voice of people to products manufacturers, dealers, and service providers so that they can improve on quality issues, service delivery, and even enhance customer satisfaction.
History
The J.D. Power Asia Pacific is the parent company of J.D. Power and Associates and was established in October 17, 1990 in Tokyo. The parent company J.D. Power and Associates was founded in 1968 by J.D. Power III in California, U.S.A. Since its foundation, the international firm has started marketing and research surveys on the automotive industry. The first syndicated survey was the Customer Satisfaction Index Study in 1981. Later on, the research moved across various industries including hospitality, telecommunications, and finance. The firm has even established new offices in Canada, Asia, Europe, and Australia to serve global clients. In 1997 it expanded its services to other Asian countries including India. The year 1997 introduced a new series of rankings and scorings of various products and services across diverse industries in India.
Role in Automobile Industry
Though the organization does a complete research on various industrial sectors, it plays a vital role in the automobile industry. Infact the first research done by the firm was based on the same industrial sector that delivered the satisfaction level of car consumers to the entire arena.
Today, the organization performs various researches and studies based on the experience and expectations of car owners as well as the car consumers. J. D has a strong belief that no car manufacturer can grip the market unless and until they understand the needs, aspirations, and behaviours of car consumers.
Some of the most common surveys conducted by J. D. Power with respect to car industry are customer satisfaction index, sales satisfaction index, and vehicle dependability study. These surveys or studies provide an insight into the aspirations of customers which further helps car manufacturers across the globe to improve the artistry of designing, quality of production, and the technicality of engineering.
Today, the organization performs various researches and studies based on the experience and expectations of car owners as well as the car consumers. J. D has a strong belief that no car manufacturer can grip the market unless and until they understand the needs, aspirations, and behaviours of car consumers.
Some of the most common surveys conducted by J. D. Power with respect to car industry are customer satisfaction index, sales satisfaction index, and vehicle dependability study. These surveys or studies provide an insight into the aspirations of customers which further helps car manufacturers across the globe to improve the artistry of designing, quality of production, and the technicality of engineering.
Indian Rankings
The J. D. Power Asia Pacific has a great influence on the Indian car industry. In India, the organization conducts various surveys on cars and related products and services to deliver a ranking system of various car models and other aspects of the car industry. Some of the renowned surveys conducted for Indian car market are as follows:
- Initial Quality Study: This study defines the quality standards of new vehicles across nine vehicle components including vehicle exterior, interior, driving experience, features-controls and displays, audio and entertainment, seats, HVAC (heating, ventilation and cooling), engine, and transmission. These components are categorized under two distinct categories, quality of design and quality of production.
- Customer Satisfaction Index: The study reveals how satisfied car customers are with the services offered by various car manufacturers. It research across seven vehicle components including problems experienced; service quality; user-friendly service; service advisor; service initiation; service delivery; and inservice experience.
- Escaped Shopper Study: The study identifies the possible reasons why new car buyers reject a particular car model. For this the firm compares the shopping behaviours of two types of car customers, buyers of newly launched cars and old car models.
- Sales Satisfaction Index: The study is to analyze sales satisfaction of customers across six vehicle components including delivery process, delivery timing, salesperson, dealer facility, paperwork, and deal.
- India Original Tyre Customer Satisfaction Index: The study analyzes new-vehicle buyer perceptions regarding the car tyres based on five critical factors comprising appearance of tyres, durability, ride quality, traction, and handling.
- Automotive Performance, Execution and Layout (APEAL) Study: The study analyzes the factors and reasons that excite and delight car owners based on 11 vehicle factors including vehicle’s exterior; interior; storage and space; audio/entertainment/navigation; seats; heating, ventilation and air conditioning (HVAC); driving dynamics; engine/transmission; visibility and driving safety; and fuel economy.
