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Audi’s Amazing Performance in the Indian Car Market
The success of the manufacturer of exquisite cars Audi India is growing with the rising Indian car industry. Since its entry in the Indian car market, it has received an overwhelming response from Indian car consumers. Audi cars with their style, luxury, and performance have set a new standard in the Indian market and the testimony to this is five awards that have been recently honoured to Audi by discerning auto media in India.
Not only this, its sales volume also narrate its success story in the Indian market which saw a three-fold rise in 2008 and that too in the recessionary affected car industry. The company recorded sales of 1,050 units in 2008 which is much higher compared to 349 units registered in 2007.
Audi India car sales volume countrywide has been increased by 201 percent. Despite the adverse market situation, the last quarter of 2008 was impressive for Audi India as sales grew up by 229 percent. The month of December witnessed an increase of 145 percent with 76 cars as compared to 31 cars in December 2007. Audi’s car sales figure depicts its progress in India signaling the growth of luxury car market at the same time.
Not only this, its sales volume also narrate its success story in the Indian market which saw a three-fold rise in 2008 and that too in the recessionary affected car industry. The company recorded sales of 1,050 units in 2008 which is much higher compared to 349 units registered in 2007.
Audi India car sales volume countrywide has been increased by 201 percent. Despite the adverse market situation, the last quarter of 2008 was impressive for Audi India as sales grew up by 229 percent. The month of December witnessed an increase of 145 percent with 76 cars as compared to 31 cars in December 2007. Audi’s car sales figure depicts its progress in India signaling the growth of luxury car market at the same time.
What drives Audi in India?
Sportiness, leading-edge engineering, and state-of-the-art design are the features of every Audi car. Audi A3, A4, A6, and A8 have hooked their positions in the Indian market. With an excellent set-up of car dealer network in India, Audi has been sketching its footprint across the country since 2004. The irresistible attractiveness, pleasurable sophistication, and groundbreaking technology in Audi cars drive every car buyer to Audi’s showrooms.
The Audi model range in India comprises the Audi A4, A6, A8, Q7, TT, and the recently launched dynamic Audi R8. Audi car models are presently available at twelve dealerships across the country -Delhi, Gurgaon, Chandigarh, Mumbai, Pune, Bangalore, Hyderabad, Ahmedabad, Ludhiana, Chennai, Kochi, and Kolkata.
The Audi model range in India comprises the Audi A4, A6, A8, Q7, TT, and the recently launched dynamic Audi R8. Audi car models are presently available at twelve dealerships across the country -Delhi, Gurgaon, Chandigarh, Mumbai, Pune, Bangalore, Hyderabad, Ahmedabad, Ludhiana, Chennai, Kochi, and Kolkata.
New Model
Audi possesses genes of winner and this was proved by its recently launched model Audi R8. The model was sold out even before its official launch in the country. And after its commercial launch, the car is honoured with the title of ‘World Performance Car 2008’ and ‘World Car Design 2008’.
Audi R8 is a sports car with an unmistakable design, unmatched performance, and distinctive aesthetic. Its technical precision and performance give the pleasure of dynamic and exhilarating driving feel. The R8 is a perfect car for those who are seeking for a car that thrills with power and pampers with luxury. With its imperial style and dynamic performance, the R8 takes on the Porsche 911 Carrera S Coupe in the Indian car market.
R8's V8 4.2-litre FSI V8 mid-engine pumps out a massive 420 bhp. The R tronic automatically controlled manual gearbox enables fast shifting by using the joystick or the shift paddles on the steering wheel. The high-strength Audi Space Frame made up of aluminium and magnesium tremendously reduces the weight of the car that further helps it to meet the lower carbon dioxide emission of 349 g/km. The car also ensures a comfortable and hassle-free ride with Audi magnetic ride that adjusts the dampers within a fraction of seconds to suit the road conditions.
Audi R8 is a sports car with an unmistakable design, unmatched performance, and distinctive aesthetic. Its technical precision and performance give the pleasure of dynamic and exhilarating driving feel. The R8 is a perfect car for those who are seeking for a car that thrills with power and pampers with luxury. With its imperial style and dynamic performance, the R8 takes on the Porsche 911 Carrera S Coupe in the Indian car market.
R8's V8 4.2-litre FSI V8 mid-engine pumps out a massive 420 bhp. The R tronic automatically controlled manual gearbox enables fast shifting by using the joystick or the shift paddles on the steering wheel. The high-strength Audi Space Frame made up of aluminium and magnesium tremendously reduces the weight of the car that further helps it to meet the lower carbon dioxide emission of 349 g/km. The car also ensures a comfortable and hassle-free ride with Audi magnetic ride that adjusts the dampers within a fraction of seconds to suit the road conditions.
Other Models
Audi is always a step ahead with its car models that are known to standardize the leading-edge technology and performance in luxury. Audi’s commitment to provide world class product is often reflected in its every car model that embodies a captivating combination of design, high-quality materials, and driving dynamics.
Its model A6 is built to combine passion and function with comfort and power. This car has satisfied many with its drivability and a highly individual look. The Audi A6 is a complete blend of quality, elegance, finish, and driving dynamics. It sports a curvaceous coupe-styled roof line, SUV-type bold stance, and a sleek traditional sedan-like design. It is available in two variants - the 3.0 Multitronic petrol and the 3.0 TDI Quattro diesel.
The fascinating Audi A8 is another model that defines Audi’s brand image. The car comes with quattro four-wheel drive, the light but sturdy Audi Space Frame ASF® aluminium body, and adaptive air suspension.
The sporty Audi TT comes equipped with advanced technology and features that confirms ultimate luxury on wheels. The Audi TT is available in a single coupe variant with a 3.2-litre V6 petrol engine. This engine is mated to a 6-speed manual transmission and an all-wheel-drive configuration. The interior of the car comprises features like leather seat covers, height-adjustable driver’s seat, climate and Cruise Control systems, and an optional LCD.
The Audi Q7 leads the luxury car segment with the top-notch features to represent elegance, strength, and power. A full size luxury SUV built on the customized version of the Volkswagen 7L platform, the Audi Q7 comes enhanced with Audi's Quattro all-wheel drive system and an option of three engines in petrol and diesel versions. It is available in three variants - 3.0 TDI Quattro, 4.2 FSI Quattro, and 3.6 FSI Quattro.
Its model A6 is built to combine passion and function with comfort and power. This car has satisfied many with its drivability and a highly individual look. The Audi A6 is a complete blend of quality, elegance, finish, and driving dynamics. It sports a curvaceous coupe-styled roof line, SUV-type bold stance, and a sleek traditional sedan-like design. It is available in two variants - the 3.0 Multitronic petrol and the 3.0 TDI Quattro diesel.
The fascinating Audi A8 is another model that defines Audi’s brand image. The car comes with quattro four-wheel drive, the light but sturdy Audi Space Frame ASF® aluminium body, and adaptive air suspension.
The sporty Audi TT comes equipped with advanced technology and features that confirms ultimate luxury on wheels. The Audi TT is available in a single coupe variant with a 3.2-litre V6 petrol engine. This engine is mated to a 6-speed manual transmission and an all-wheel-drive configuration. The interior of the car comprises features like leather seat covers, height-adjustable driver’s seat, climate and Cruise Control systems, and an optional LCD.
The Audi Q7 leads the luxury car segment with the top-notch features to represent elegance, strength, and power. A full size luxury SUV built on the customized version of the Volkswagen 7L platform, the Audi Q7 comes enhanced with Audi's Quattro all-wheel drive system and an option of three engines in petrol and diesel versions. It is available in three variants - 3.0 TDI Quattro, 4.2 FSI Quattro, and 3.6 FSI Quattro.
A Glance of the future
Believing in the core brand value 'Vorsprung durch Technik’, Audi looks forward to become the most successful premium brand in India in the coming years. Audi India is likely to invest as much as Rs 192 Crore for local production over the next six years. Besides this, Audi plans to start production of its car range. Local assembly of the Audi A6 has already started at Aurangabad in Maharashtra.
In this way, all Audi models have lived up to the expectations of car buyers and also received wholeheartedly by the Indian customers fuelling it to drive speedily towards the sphere of success.
In this way, all Audi models have lived up to the expectations of car buyers and also received wholeheartedly by the Indian customers fuelling it to drive speedily towards the sphere of success.
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