Car Articles

Today’s women are confident and independent. They are not only competing with men in profession but also taking up similar hobbies. It is interesting to know that the Porsche Boxster which is tagged and marketed as ‘male super car’ has more number of women owners than men. In 1955, the luxury car manufacturer Daimler was the first to customize a car for women. Named as ‘104 Ladies Model’, the car was enhanced with cosmetic pack, fitted luggage, and umbrella. This was later followed by another car brand Dodge who introduced ‘La Femme’, a pink car with cosmetic cabinets built into the seats.

Many researchers have studied that women are more attracted to exotic and luxury cars. Surprisingly, a recent study by the luxury motor insurers Hiscox (UK) depicts that even the sound of luxury cars like Maserati, a Lamborghini and a Ferrari turn women on. But to build a woman centric car is not an easy job. There are certain specifications that lure most of the women. So, let’s have a little knowledge what they exactly want in a car.

When investigated, it is found that the primary feature which a woman would look for in a car is space attributed to their love for shopping. Thus, they always opt for a spacious car so that they have enough room to keep their shopping bags and packets. The other convenient features they like to include in their car are power window, power steering, automatic transmission, adjustable seats, steering mounted with control. Cars with advanced safety features also draws women’s attention. And if she has kids then a car equipped with air bags, baby seat, belts are other modern safety devices are mostly preferred.

Women loves hygiene, hence they usually select a car which is easy to maintain and clean. Upholstery with soft material that is resistant to stains are favoured by them so that they can easily maintain the car interior neat and sanitized.

Women always want a kingdom of value added features. To start with is a good music system with iPod connectivity, spacious cabin, automatic transmission, height adjustable seats, high quality interior material, package holders for grocery, gentle curving buttons, knobs and levers, and maximum Safety.