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Election Campaigns Accelerate SUV Sales in India
Election campaigning is no longer done in an Ambassador car. Politicians are now opting for well-equipped, swanky sport utility vehicles (SUV) that provide them good comfort and safety on all types of terrains during election campaigns. The month of April witnessed an increase in demand for utility vehicles in India. With national elections being held in April and May, SUVs are seen everywhere during rallies and campaigns. This has led to huge sales of SUVs in India even though the global auto market is reeling under the threat of bankruptcy. Mahindra & Mahindra, the country’s biggest SUV manufacturer, posted 36 percent sales jump during April. Sales of Tata Motors' SUVs jumped up 43 per cent in March over February. Though SUVs constitute 9% of the total car market, they are bringing in higher profit margins for auto companies, thanks to elections.
What Makes these Tough and Stylish Vehicles Hot Picks?
Sport utility vehicles provide maximum seating capacity and can travel anywhere - on city roads, on highways and rough terrains. The Mahindra Scorpio, Mahindra Bolero, Ford Endeavour, Tata Safari, Toyota Innova, and the Maruti Suzuki Gypsy are some of the favourite vehicles of Indian politicians. Some classy men in white also prefer mid-segment SUVs such as the Honda CR-V, Chevrolet Captiva and the Mitsubishi Outlander for election campaigns.
The world class Scorpio is the sector’s present flagship vehicle. Its diesel variants can comfortably accommodate seven to nine passengers. Mahindra & Mahindra recently launched a pickup variant of the Scorpio, called the ‘Getaway’. The Scorpio Getaway is a tough and refined SUV designed for adventure trips. The large and uniquely shaped Getaway delivers excellent off-road capabilities and provides immense towing capability and cargo space.
The Mahindra Bolero is one of the top-selling passenger vehicles which clocked a record sale of 55,924 units in the duration of 2008-09. This makes it the first car in the SUV/utility vehicle/multi-purpose vehicle segments to cross 50,000 units for two consecutive years. The Bolero is a fine blend of size, power, and rugged appearance. The regular and soft top versions are available in the SLX, SLE, XL, XLS, LX, MDI, DI, and the VLX CRDe variants.
The Ford Endeavour was introduced in India in 2003 and has been popular for its plush and versatile interior and rugged exterior appearance. The seven-passenger SUV offers superb off-road driving dynamics, responsive steering, superb handling and great comfort during long distance travel. The Endeavour provides state-of-the-art safety features such as dual stage driver and front passenger airbags, height adjustable front seatbelts with pre-tensioners and load limiters, anti-theft alarm, door intrusion side beams, and limited slip differential.
The world class Scorpio is the sector’s present flagship vehicle. Its diesel variants can comfortably accommodate seven to nine passengers. Mahindra & Mahindra recently launched a pickup variant of the Scorpio, called the ‘Getaway’. The Scorpio Getaway is a tough and refined SUV designed for adventure trips. The large and uniquely shaped Getaway delivers excellent off-road capabilities and provides immense towing capability and cargo space.
The Mahindra Bolero is one of the top-selling passenger vehicles which clocked a record sale of 55,924 units in the duration of 2008-09. This makes it the first car in the SUV/utility vehicle/multi-purpose vehicle segments to cross 50,000 units for two consecutive years. The Bolero is a fine blend of size, power, and rugged appearance. The regular and soft top versions are available in the SLX, SLE, XL, XLS, LX, MDI, DI, and the VLX CRDe variants.
The Ford Endeavour was introduced in India in 2003 and has been popular for its plush and versatile interior and rugged exterior appearance. The seven-passenger SUV offers superb off-road driving dynamics, responsive steering, superb handling and great comfort during long distance travel. The Endeavour provides state-of-the-art safety features such as dual stage driver and front passenger airbags, height adjustable front seatbelts with pre-tensioners and load limiters, anti-theft alarm, door intrusion side beams, and limited slip differential.
The Tata Safari is the first SUV that was completely designed, developed, and manufactured in India. This utility car was introduced in 1998 long before any other major utility vehicle had been imported from foreign manufacturers. Later, after various foreign car manufacturers brought their versions of utility vehicles into the Indian market, Tata re-introduced an upgraded version of the Safari called the Safari Dicor. The Safari Dicor featured a Common Rail Direct Injection engine.
The Toyota Innova is a stylish multi-utility vehicle that provides excellent ride quality, plush and flexible interiors, top performance and state-of-the-art safety technologies. The Innova entered the Indian car market in 2005 and had set new benchmarks in MUV segment. Three years later, Toyota launched the New Innova. The New Innova offers practical interior and dynamic exterior styling.
The Maruti Suzuki Gypsy is a powerful SUV with excellent off-road capabilities. It is offered in three variants - soft top, hard top and as an ambulance car. Gypsy Soft Top Non-Metallic/Metallic; Gypsy Hard Top Non-Metallic/Metallic and the Gypsy Ambulance Non-Metallic/Metallic are the variants available in India. The Gypsy remains the official vehicle of various government departments such as the police and the paramilitary. It ensures great control, comfortable ride and several unique features.
The Honda CR-V is a mid-sized SUV that offers a smooth and sporty ride and a luxurious cabin. It stands out for its stunning looks and easy-to-use advanced technological features. The CR-V provides the comforts of a sedan and the strength of an SUV. The raked front windscreen with the roof sloping towards the back imparts a car-like profile to the CR-V. The inside of the CR-V is big and spacious and top-notch quality materials make it appear like a big luxury car.
The premier Chevrolet Captiva marked the entry of General Motors into the SUV segment. It sports a classy exterior and a roomy interior with seating for five or seven occupants. Available in the LS and the LT variants, the Captiva comes with a diesel engine that delivers top performance on both city roads and rough terrains.
Mitsubishi has put in its off-road and rally car genius into a single package - the Outlander. The Mitsubishi Outlander is a compact crossover SUV that offers sporty styling and top performance. The cabin provides seating space for five passengers and is equipped with plenty of comfort and convenience features.
The Toyota Innova is a stylish multi-utility vehicle that provides excellent ride quality, plush and flexible interiors, top performance and state-of-the-art safety technologies. The Innova entered the Indian car market in 2005 and had set new benchmarks in MUV segment. Three years later, Toyota launched the New Innova. The New Innova offers practical interior and dynamic exterior styling.
The Maruti Suzuki Gypsy is a powerful SUV with excellent off-road capabilities. It is offered in three variants - soft top, hard top and as an ambulance car. Gypsy Soft Top Non-Metallic/Metallic; Gypsy Hard Top Non-Metallic/Metallic and the Gypsy Ambulance Non-Metallic/Metallic are the variants available in India. The Gypsy remains the official vehicle of various government departments such as the police and the paramilitary. It ensures great control, comfortable ride and several unique features.
The Honda CR-V is a mid-sized SUV that offers a smooth and sporty ride and a luxurious cabin. It stands out for its stunning looks and easy-to-use advanced technological features. The CR-V provides the comforts of a sedan and the strength of an SUV. The raked front windscreen with the roof sloping towards the back imparts a car-like profile to the CR-V. The inside of the CR-V is big and spacious and top-notch quality materials make it appear like a big luxury car.
The premier Chevrolet Captiva marked the entry of General Motors into the SUV segment. It sports a classy exterior and a roomy interior with seating for five or seven occupants. Available in the LS and the LT variants, the Captiva comes with a diesel engine that delivers top performance on both city roads and rough terrains.
Mitsubishi has put in its off-road and rally car genius into a single package - the Outlander. The Mitsubishi Outlander is a compact crossover SUV that offers sporty styling and top performance. The cabin provides seating space for five passengers and is equipped with plenty of comfort and convenience features.
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