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Fiat's Heritage Reveals its Glorious History


Fiat is one of the oldest car manufacturers which has witnessed a long history of car industry from 19th century industrialization to 21st century globalization. It’s a known fact that in the 19th century when the car industry was actually taking its frame, Fiat was among very few manufacturers which made a smashing start and revolutionized the industry.

Journey from 19th Century to 21st Century

The history of Fiat dates back to 1899 when the company was founded on July 11 at Palazzo Bricherasio. The name of the company came from the term FIAT that stands for Fabbrica Italiana Automobili Torino, Italian Car Factory of Turin. This was a time of Italian industrialization and from then the car manufacturer extensively spread its wings in different countries.

The first Fiat factory was inaugurated in 1900 in Corso Dante in Italy where at that time about 150 workers were employed who were involved in manufacturing of 24 cars. The original Fiat logo with an oval shape on a blue background was designed by Biscaretti and was adopted by the company in 1904. Later on, the Fiat logo was restructured with new styling and designing of the car.

Fiat then gradually expanded its network worldwide. Fiat ventured the U.S. market with the name Fiat Automobile Co. in 1908. Later in 1916, the company started establishment of its new factory at Lingotto under the direction of Giacomo Matte Trucco. This stylish and innovative factory with futuristic test track became the emblem of the Italian automotive industry. The factory completely got established in the year 1922.

Later in 1916 the company started establishment of its new factory at Lingotto under the direction of Giacomo Matte Trucco. This stylish and innovative factory with futuristic test track became the emblem of the Italian automotive industry. The factory completely got established in the year 1922.

In the meantime, Fiat also entered new sectors including steel industry, railway sector, electricity sector, and public transportation sector. During the war the company had supplied many types of equipment to the army. After the war there was crisis in the country and the entire economy was transforming. In 1923, Fiat somehow managed to resume its growth because of the cost-curbing policies that was introduced later. Thereafter, many new car models were introduced and among the whole list about 509 cars were the first cars with four seats.

As and when the company started growing, it gradually introduced new policies and schemes for development of both the company as well as the employees. The company joined hands with numerous organizations for the welfare of its employees and provides them services like health care, free education, and sports club.

In 1930s, Fiat introduced two revolutionary cars in the market that changed the faith of the industry. The two cars were Balilla also known as Tariffa Minima because of its extremely low fuel consumption and the Topolino that was the smallest utilitarian car in the world of that period.

Later on, the company introduced the Fiat 500 and the 1400 that confirmed Fiat’s commitment to research and innovation. This was the first time that the heating and ventilation systems were installed in mass produced cars. Then in 1953 the company introduced its first diesel engine which was incorporated in the Fiat 1400.

Fiat also introduced a Robogate system in 1978 that was a flexible robotized system used for assembling the bodywork. This started the journey to innovation and automation of production.

After that many new Fiat cars made its entry in the global market. Some of the most popular models from Fiat’s stable include the Fiat Panda, Fiat Uno, Fiat Tempra, Fiat Marea, Fiat Barchetta, Fiat Seicento, and the Fit Bravo. Fiat bought its car models to India under the brand Fiat India Automobiles Limited in 1997.

Fiat in India

Fiat started its venture as a 50-50 Industrial Joint Venture between Fiat Group Automobiles S. p. A. (Fiat) and Tata Motors Limited on January 02, 1997. At present the company employs about 600 employees in its Ranjangaon facility in the Pune District of Maharashtra.

The facility at Ranjangaon has a capacity to produce about 100,000 cars and 200,000 engines. The company has plans to extend its production capacity and increase the number of productions.

In India, Fiat made its start with the launch of Fiat Padmini and gradually the company lost its foothold in the car market. For about fifty years the car manufacturer was in backstage and after that the company re-entered India with the launch of Fiat 500. Fiat 500 is brought to India through import route. Though the car manufacturer made few launches, they were not sufficient to bring back the lost glory of the company. The launch of the Uno was a breakthrough but gradually the car was discontinued. The key purpose of the launch was to gain the lost foothold in the market. After that, the company even launched the Fiat Linea in the market with a big bang.

At present, in India Fiat markets some of its best car models including the Fiat Palio Stile, the Fiat Linea, and the Fiat 500.
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