1. Job Opportunities and High Income: One of the key factors contributing to the growth of advanced electronic car components is the growing level of income class people. Job opportunities and employee’s income have dramatically grown in the past couple of years which in turn are defining the status of successful individuals. With such high income earning opportunities, demand of comfort and convenience have increased along with availability of easy finance and disposable income.
2. Strict Emission Norms: Stricter regulation for car emission in the growing Indian car market has also forced the Indian
car manufacturers to update their respective car models with advanced electronics. This measure is taken with respect to the increasing environmental pollution. The Indian Government is forcing the car manufacturers to make their cars comply with the Euro Emission norms.
3. Demand for Safety: Indian car buyers are now laying more focus on the superior safety system. Indian Government has also imposed some regulations on car safety to ensure the safety of people residing in this huge country. The demand for automotive security system is likely to grow at about 10% per annum over the next couple of years. Safety features like
airbags, crumple zones, four wheel drive, power steering and power brakes are likely to become standardized in Indian cars.
4. Vehicle Export: With the growing Indian economy, vehicle export from India has also increased. Many domestic car manufacturers like the
Maruti Suzuki and Tata Motors are exporting many of their car models to international countries with a view to spread their wings over the entire globe. The desire to establish a strong platform on the global car industry has eventually increased the demand of advanced car electronics in order to meet the specifications and needs of overseas countries.