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Peep Into Maruti Suzuki’s Future

Peep Into Maruti Suzuki's Future

Maruti Suzuki is into the car business since past 25 years. The silver jubilee of the car manufacturer has reaped sweet, tasty and relishing fruits of success both in the domestic as well as international car market.

Maruti Suzuki has a firm belief that the success of car industry is completely based on fulfilling the demands of excellence in diverse areas including good products, robust sales, support network, and acumen for logistics and inventory. Increasingly, the company has laid its successful business on a prosperous design and development capability.

Since its inception in the country, Maruti Suzuki India has nurture its supplier base, dealer network and even the customer base to reach the height it is rejoicing today. The company has always maintained a disciplined team of skilled and talented professionals who have the vitality of kaizen. Apart from this, the company has always been successful in meeting the changing demands of the changing generation. It has just turned out to be perfect in all operations and endeavours.

Customer delight has always been the first priority for Maruti. In regards to this priority, the company always keeps the door of past and future open for its customers so that they can cherish the past and rejoice the upcoming.


Small is Beautiful


Maruti Suzuki has a firm belief that the future of Indian car industry belongs to small cars. The rising fuel prices, high input costs and congested city roads is paving way for small, light-weight and fuel efficient cars. Even the government is supporting the introduction of small cars with favourable policies. Exuding company’s confidence on growth of small cars, Maruti Suzuki aims to roll out more numbers of small cars for the Indian sub-continent.


Leap for R&D


India is believed to be Suzuki’s largest overseas operation. This makes the company more involved with scaling up the R&D capabilities in India. The top most Maruti engineers have already made vital and impressive contributions in the Maruti Suzuki Swift, new Maruti Suzuki WagonR, facelifts of Marui Suzuki Alto and the new Maruti Suzuki Omni.

At present, the company is greatly involved with the development of small and fuel-efficient car engines. In future, the company has high plans to increase the engine development work in India along with other R&D operations.


Fuel-Efficient Engines


Future definitely calls for more numbers of small cars and Maruti Suzuki is ready to hit the future with big bang. The company also aims at reducing the carbon dioxide emissions. With this aim the company plans to design cars that are fuel efficient and lower on CO2 emissions. It also has plans to develop hybrid, electrical, and multi-fuel engines that help maintain ecological balance.

Recently, the company has introduced a peppy k series engine for its new car, Maruti Suzuki A-Star. In future, it aims to produce more environment-friendly car engines.


Re-enter Europe


Maruti Suzuki also plans to re-enter European market with a global car that is fuel-efficient and lower on CO2 emissions. This new car christened as Maruti Suzuki A-Star will be launched in Europe with the brand ‘Suzuki Alto’.

The same car will be introduced as A-Star in the domestic car market to enhance the presence in the growing compact car segment. The company has also made a huge investment to set up a dedicated car terminal at Mundra port aimed at scaling up its car exports.

Additionally, in 2009, Maruti has already announced to launch another world strategic car model, Maruti Suzuki Splash.


Investment


For its Indian operations, Maruti Suzuki plans to invest Rs 9,000 Crore by 2010. The company has also made huge investment in the plant situated at Manesar, a plant that is almost ready to reach its peak production level of 300,000 units. Soon, the company will also commence operations at the new engine facility located at Gurgaon.

Maruti Suzuki claims that it has a good network of internal resources to finance the company’s operations, expansion plans as well as capital investments.


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