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Indian buyers fall prey for Luxury cars

All those who have set their eyes on the ultra cheap cars like Nano and saying that car market is booming also need to look a little higher. Luxury car market is booming. It is no longer the Maharajah’s who are buying Rolls Royce, and Mercedes. It is also the young hardworking top executive of MNC’s and a neighborhood who has a thriving business. Luxury car manufacturer are running to banks with big smiles like never before in India.

Recently a popular US online magazine for cars commented that India has a market for only 4000 luxury car cars and wondered how they will survive with such a thin margin. But now analysts estimate that the luxury car market will grow to 10,000-12,000 units in two years.

Luxury cars are coming in not only from established names but also from Indian car designer Dilip Chabbria. DC has re-interpreted the aristocratic Ambassador and came up with the super luxury Ambierod. It was the most expensive car displayed at the 9th Auto Expo in 2008. It cost Rs 4 crore! All those super rich people who like to own a part of Ambassador will surely like buy one of them. It could be India’s answer for super luxury cars.

It consists of sleek instrument panel integrated with a satellite navigation system, 3 LCD televisions, internet video-conferencing facility and a flat bend to sleep during long journey. It also has multi-colored mood lighting.

Among European car manufacturer it has traditionally been Bentley, Rolls Royce, Maybach, Mercedes, BMW, Lexus, Audi and Cadillac.

Bentley has brought in Azure, and Continental GTC. They are manufactures in UK and shipped to India. They come with a fancy price tag of 3.8 crore and 2.1 crore.

Bentley officials say that they entered India knowing that they were car connoisseurs for exclusive vehicles. The Azure is the ultimate statement on glamour, sophistication and accommodation for the rich. The Continental GTC convertible offers performance, style and classic Bentley motoring technology. One can immediately feel they are driving through race circuits instead of crowded Indian lanes. It comes with the latest technology in GPS, LCD, Audio, cabin ambience, seating and shifters.

People do not want to drive convertible to prove a point anymore. It is technology that is driving the new generation and Bentley offers just that with exclusivity.

The traditional luxury car manufacturers BMW and Mercedes-Benz are trying to beat each other in sales performance. BMW has increased its luxury car sales target to 2000 units this year. Those are the famed BMW M cars and BMW Individual cars, and BMW 7-series.

Mercedes Benz needs no introduction in India. It has launched the super luxury CL and S class vehicles in India this year. The manufacturer of Mercedes vehicles- Daimler Chrysler plans to sell 3000 units in 2008 only.

Following it are the Lamborghini cars- Gallardo Coupe, Spyder, Gallardo Superleggera and Murcielago LP640. These models are priced anywhere between Rs 2 crore to Rs 3 crore.

We are already seeing several of these cars on streets already. Whoever said that luxury cars are not affordable in India? It could just be the style statement that one was looking for in the country, starved of glamorous cars.

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