General Motors India has introduced cashless ownership offer for its owners during this summer. The scheme was launched as part of its fifth anniversary celebrations. Along with its partner Kirloskar Motors, it has launched a month long free summer check-up camp across the country. All passenger vehicles will be subjected to a thorough check-up and necessary repairs will be suggested. The benefit of the scheme can be availed at all GM service station and dealerships.

The car maker has to ensure loyalty of existing customers. They have realised that after sales services is as important as the counter sales. As car ownership is now for of three years or less, switching loyalties between brands is a high possibility. Car companies should provide more such services to attract its customers.