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Porsche Museum - A Spectacular Piece of Architecture on Wheels

Porsche's new museum in Stuttgart is a spectacular piece of architecture on wheels. It is well known as 'Museum on Wheels' with a fleet of spectacular cars along with Porsche’s back catalogue of classic cars, conferencing facilities, a gourmet restaurant and, their trophy cabinet.

The gates to this marvellous museum opened on 31st January 2009 to enlighten the visitors about the rich heritage of Porsche in an impressive, clear, and fascinating manner.

Porsche started a whole new chapter in the books of automotive history on 8th June 1948 when the first Porsche prototype with the chassis number 356-001 was issued road authorization. Introduced by Professor Ferdinand Porsche, this prototype marked the beginning of Porsche's dream to take automobile industry to new heights. Since then the company has introduced many striking car models and have pioneered various innovations. Innovations and developments from Porsche continuously kept on adding new pages that are impressively displayed in the Porsche Museum. This means that Porsche's 60 years long race can be visualized in the new museum.

bullet From Idea to Architectural Behemoth

The unique history of Porsche is an honour for the company as well the others including the customers, shareholders, and Porsche fans who are some way or the other associated with the company. All Porsche fans and shareholders inspired by the honoured tradition of the company expressed their wish to establish a facility where the corporate history can be displayed.

In a short span of time the idea of establishing an inspiring facility was conceptualized to an architectural behemoth. In July 2004, Porsche approved the construction of the museum at Zuffenhausen’s Porscheplatz. At that time about 170 architects from all over Europe applied for the project but finally it was given to the most spectacular Viennese architects Delugan Meissl in February 2005. The project was completed and handed over to Porsche on 8th December 2008 and was open to public on 31st January 2009.

bullet Innovative Exhibition Concept

The exhibition concept of the new Porsche Museum was introduced by the collaborative efforts of the Stuttgart HG Merz architects' office and Professor Gottfried Korff who is a renowned celebrity at Tübingen University known for developing exciting exhibition concepts.

The actual area of exhibition is created using a daring steel structure designed with three concrete cores. The three cores are Porsche Idea, Product History, and Thematic Islands. The three core elements of the concept separate the exhibit areas for the two periods before and after 1948.

The “Porsche Idea” is an exclusive section of the exhibition where the visitors may learn about various technical solutions, engineering innovations, and the key challenges that Porsche has overcome in the past 60 years. The area also focuses on learning values and principles driving the company to it ultimate success.

The “Product History” is an impressive section with a display of all the sports car introduced by Porsche starting from its first car introduced in 1948 to the latest car models. All the cars are displayed chronologically with a clear reflection of their technological diversity and stylistic individuality.

“Thematic Islands” forms the spotlight of the exhibition concept. In this key section all the significant and revolutionary innovations of Porsche are displayed. It reflects all the important aspects of the company's glorious history. Some of the key elements of this exhibit area are Evolution 911 and splendid motorsport history of Le Mans, France.

bullet From Legendary Wheels to Porsche 911

Porsche Museum showcases a range of vehicles ranging from the legendary wheel hub motor of the Lohner-Porsche to the modern generation Porsche 911.

The museum displays about 80 vehicles in a unique ambience. The interactive floor of the museum is beautified with the world famous iconic-vehicles such the 356, 550, 911, and 917 and the world's first hybrid automobile built in 1900. It also displays Porsche's innovative models such as the 911, 914, 924, 944, 928, the Boxster, and the Cayenne.

bullet Exhibition Layout

All those who come to visit the architecture marvels are guided through the museum with interactive learning and honoured tradition of Porsche. The characteristic features that drive the visitors through the floor are fast, clever, powerful, intense, and consistent.

From the lobby of the museum the visitors enter the stylish and innovative exhibition area. As they enter the area they get an initial overview of the Porsche's impressive collection. From this point visitors can either move to a section that displays innovations introduced before 1948 or can directly head towards the other section where various post 1948 developments are displayed.

After walking the ramp of Porsche museum the visitors move out with a sensory experience delivered by the impressive and rich tradition of Porsche.

bullet Porsche's Expectations from the Museum

Porsche has high expectations from its museum as it is clear reflection of its rich heritage. The car manufacturer desires to witness increasing number of visitors every year so that history of Porsche can spread its significance across the globe.

With all the historical offerings and impressive display the spectacular Porsche Museum has become an architectural emblem of the Porsche brand.

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