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A Glimpse of Indian Car Showrooms
Car showrooms look so nice with see-through glasses and lovely car models displayed. Even after dark, the fancy lights give the showroom a beautiful view from outside. The glossy interiors brightened with optimum lighting and striking car displays entice passer-by. Bigger the better, car showrooms are like the fantasy parks, and cars have become the icons of a new individualism. One such showroom attracted a buyer to take a look at the car models displayed. He entered the Maruti Suzuki showroom and felt the price was right enough to make a down payment for Maruti Suzuki SX4.
The customer was looking for a family car but had not decided about the make or model but after being fascinated by the showroom, he was pulled towards it and made a spontaneous but wise decision. SX4 was the right choice made by him, it is a new plaything among the moneyed currently.
From the above cited instance, it is clear that how the Indian buyers are changed.
The car industry is totally taking a different turn. The domestic hunger for cars is increasing. Owning a car is more than a necessity now. Increasing fuel price is not much of a concern unlike earlier. Customers are ready to pay any amount for their dream cars. Advertising and media also plays a vital role in popularizing these products. The easy financing, low rate interest, dealers and manufacturers discounts have altogether aided the auto industry to move up. Indian economy is booming and people have more disposable income which they are investing in luxury commodities. Cars being one of the luxury items are stirring the market.
India has turned into one of the world's fastest-growing car markets. It once had only two models Fiat and Ambassador. But now there are so many models, makes that take Indian for comfortable rides. We have models ranging from small entry level cars to super-luxury cars. Foreign car makers have studied Indian consumers well and seeing this they are taking a keen interest to take a hold of the market. Presently, India has the presence of big global players like Renault, Nissan, BMW, Mercedes, Audi, Toyota, Honda, General Motors, Volkswagen and many more.
Though Indian car market is at its height but amidst all this glossy and materialistic luxury we can’t ignore that India still remains a home to the world's largest number of poor people.
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