The customer was looking for a family car but had not decided about the make or model but after being fascinated by the showroom, he was pulled towards it and made a spontaneous but wise decision. SX4 was the right choice made by him, it is a new plaything among the moneyed currently.

From the above cited instance, it is clear that how the Indian buyers are changed. The car industry is totally taking a different turn. The domestic hunger for cars is increasing. Owning a car is more than a necessity now. Increasing fuel price is not much of a concern unlike earlier. Customers are ready to pay any amount for their dream cars. Advertising and media also plays a vital role in popularizing these products. The easy financing, low rate interest, dealers and manufacturers discounts have altogether aided the auto industry to move up. Indian economy is booming and people have more disposable income which they are investing in luxury commodities. Cars being one of the luxury items are stirring the market.