Aston Martin
Lionel Martin and
Robert Bamford started the
Aston Martin Car Company in 1914 in a small West London workshop. In the beginning the company was known only in racing circles, eventually extending itself to Gran Touring cars, mostly under the DB nomenclature. Aston Martin has never been bothered about quantity, its chief concern has been quality. In its ninety-six years of existence, it has built little over 16,000 cars, each hand-crafted of the finest materials. Though the brand is not as widely known in popular culture as Ferraris and Lamborghinis, Aston Martins are mostly associated with British entities such as royal families and
James Bond movies.
After a series of bankruptcies and exchanges of ownership throughout its history, Aston Martin was acquired in 1987 by
Ford Motor Company and has been a part of Premier Automotive Group until 2007. On 12 March 2007, it was purchased for £479 Million by a joint venture company, co-owned by Investment Dar and Adeem Investment of Kuwait and English businessman John Sinders. Ford retained a US$77 Million stake in Aston Martin, valuing the company at US$925 million.
Audi
Audi Automobile Works entered the German car-manufacturing business in 1910 and remained independent until the Great Depression of 1920s. As Audi's founder, August Horch, had left a 10-year-old company bearing the name Horch, he was forced to give another name to his new company. He selected the Latin form of his name -- Audi -- for his new company. Early vehicles included the 1921 14/50 model, which sported an aluminum cylinder block and four-wheel brakes, and the 1923 Type M, a six-cylinder vehicle that stayed in production until 1928. Audi, in 1932, joined with three other auto manufacturers to form the Auto Union. Audi, the only surviving nameplate from that union, is now a luxury division of Volkswagen that specializes in
all-wheel-drive cars.
BMW
Munich-based
Bavarian Motor Works (BMW) was founded in the early 1910s as an aircraft and motorcycle-engine manufacturer. It wasn't until 1928 that production began on the first BMW car, the
Dixi. BMW's best-known pre-World War II vehicle was the two-seat Type 328 roadster with its cutaway doors, while postwar BMWs, such as the 507, went on to win several racing, rallying and hill climb victories. As of the early 21st century, BMW has become the standard for performance and luxury in most of the "over $30,000" segments. Wild popularity among the high class buyers in India buyers has prompted the company to expand the line-up to include several cars. It is currently India's number one luxury car maker.
Cadillac
Henry Martyn Leland who was a former gun maker and engineer for
Ford and
Oldsmobile founded
Cadillac on 22nd August 1902. He named his new company after
Antoine Laumet de la Mothe Cadillac who founded the
city of Detroit in 1703. Leland built a four-cylinder
Cadillac 30 in 1909 by specialising in precise craftsmanship and using standardized parts. He made his company successful enough that it was eventually purchased by
General Motors. In 1915, Cadillac's powerful, smooth and reliable straight-eight engines set the standard for large ultra-luxury cars. A few decades later, the expensive V12 and V16 engines were introduced, but fared poorly during the Depression years. The V8s, however, remained popular. Despite some periods of uncertainty, revisions and technical innovations over the years have ensured Cadillac's popularity and reputation as a luxury marque to this day.
Chevrolet
William C. Durant and Swiss-born racecar driver
Louis Chevrolet founded the
Chevrolet Motor Car Company on November 8 1911. After the introduction of the first and only vehicle designed by Chevrolet, the Six Type C Classic, Chevrolet left the company and was acquired by General Motors in 1917. Early Chevrolets touted spacious interiors and reasonable prices. By 1915, Durant had made Chevrolet extremely and the car company quickly became another division of
General Motors. The Chevrolet brand was able to earn honours as General Motor's largest volume division by the mid-1920s - a position it has been retaining since then. Ironically, the co-founder of the Chevrolet Motor Car Company Louis Chevrolet died penniless.